Junior Copywriter, Growth

Perelel; United States; Hybrid; USD 50,000 - 60,000; Full time

Job summary

A leading women’s health company is seeking an entry-level Junior Copywriter to support growth initiatives through compelling marketing copy across various channels. This role will involve writing email campaigns, ad copy, and product descriptions while collaborating closely with multiple teams. Ideal candidates should have 1-2 years of copywriting experience, a strong portfolio, and a passion for women’s health. Join a dynamic team and make an impact in women's wellness.

Qualifications

• 1-2 years of professional copywriting experience.
• Strong portfolio demonstrating versatility across different formats.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Implement brand voice across growth marketing channels.
• Write engaging email copy for campaigns and automations.
• Craft ad copy for paid social channels.

Skills

Copywriting

Editing

Collaboration

Attention to detail

Marketing principles

Job description

Reports to: VP, Creative

Location: Remote; Hybrid (LA–based)

Employment Type: Full-Time

About Perelel

Perelel is reinventing women’s vitamins from the ground up. As the first OB/GYN-founded vitamin company, we are defining a new era of medically‑backed, stage‑specific support. We offer targeted nutrition for each unique stage of a woman’s hormonal journey— with support for menstrual health, fertility, pregnancy, postpartum, perimenopause, and more. We use bioavailable, research‑backed ingredients, in doctor‑recommended doses— because your health is too important for anything less.

The Role

We’re looking for a creative and versatile Junior Copywriter to join our Growth team and help us connect with women at every stage of their wellness journey. This role will support our growth initiatives across all marketing channels—from email campaigns and paid ads to product launches and website copy. You’ll work closely with our Growth, Creative, and Product teams to craft compelling, conversion‑focused copy that resonates with our community and drives business results. This is an excellent opportunity for an emerging copywriter who’s eager to learn, grow, and make an impact in the women’s health space.

What You’ll Do

Overall Business

• Implement Brand Voice & Tone guide across growth marketing channels
• Learn and apply best practices and test results across growth marketing channels to inform copy strategy

Email Marketing

• Write engaging email copy for campaigns, promotional sends, and automated flows (welcome series, post purchase, abandoned cart, post‑purchase, etc.)
• Develop subject lines and preview text that drive high open rates
• Collaborate with the team to optimize email performance through A/B testing
• Provide clear frameworks for designers on copy hierarchy to ensure emails are easy to scan and visually balanced

Paid Advertising

• Craft thumb‑stopping ad copy for paid social channels (Meta, TikTok, Google, etc.)
• Write clear, conversion‑focused captions and CTAs
• Adapt messaging for different audience segments and campaign objectives
• Support creative testing initiatives with fresh copy angles

E‑commerce & Website

• Write product descriptions, landing page copy, and website updates
• Develop copy for new product launches that educates and converts
• Support site optimization projects with refreshed, conversion‑oriented messaging
• Ensure all copy aligns with brand voice and SEO best practices

Campaign & Project Support

• Create copy for promotional campaigns, seasonal initiatives and product launches
• Support integrated marketing campaigns with cohesive messaging across channels
• Contribute ideas for creative concepts and campaign angles (e.g., Subscriber Perks, HSA/FSA, Loyalty Initiatives)

Retention Support

• Write copy for subscriber portal banners and modals
• Support loyalty initiatives by developing copy for accompanying inserts, emails, and GWPs

Amazon

• Develop copy for Amazon storefront and PDP assets
• Support copy creation for video and static ad campaigns
• Align transactional Amazon copy tone with our brand voice

Who You Are

• 1‑2 years of professional copywriting experience (freelance or agency work welcome)
• Strong portfolio demonstrating versatility across different formats and channels
• Excellent writing, editing, and proofreading skills with meticulous attention to detail
• Understanding of direct response and conversion copywriting principles
• Comfortable working in a fast‑paced environment with multiple projects simultaneously
• Team player with strong communication and collaboration skills
• Eagerness to learn, take feedback, and continuously improve your craft
• Familiarity with women’s health, prenatal/postpartum topics, or the maternal health space is a plus
• Passion for Perelel’s mission and the work we do

How to Apply

Please submit your resume along with a portfolio or 2‑3 writing samples that demonstrate your range.

We’d love to see examples of:

• Email copy (campaigns or flows)
• Ad copy (social ads or paid search)
• E‑commerce or product copy
• Any other relevant work you’re proud of

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Wellness and Fitness Services