JR100818 Field Marketing Specialist (Business Development - Student Recruitment)

Risepoint; Minneapolis (MN); On-site; USD 50,000 - 70,000; Full time

Job summary

Risepoint is seeking a Field Marketing Specialist to recruit students for online degree programs at Concordia University, St. Paul. This role involves developing territory, organizing recruiting events, and implementing marketing strategies to enhance brand awareness across Minnesota. The ideal candidate will possess strong communication skills, a Bachelor’s degree, and a passion for higher education.

Benefits

PTO

Medical, dental, vision insurance

Retirement plans

Tuition reimbursement

Professional development

Qualifications

• Bachelor’s degree required, with at least 2 years of sales or related experience.
• Experience in B2B or higher education preferred.
• Ability to work independently and meet KPIs.

Responsibilities

• Market online advanced degree programs and develop a territory.
• Organize 12-15 recruiting events each month to achieve goals.
• Implement marketing campaigns and establish partnerships.

Skills

Relationship-building

Communication

Organizational

Self-motivated

Detail-oriented

Education

Bachelor’s degree

Tools

Microsoft Office

CRM/Salesforce

Job description

JR100818 Field Marketing Specialist (Business Development - Student Recruitment)

Join to apply for the JR100818 Field Marketing Specialist (Business Development - Student Recruitment) role at Risepoint.

Risepoint helps regional universities increase access and impact by making academic programs available online. Founded in 2007, its mission is to expand access to high-quality, affordable, workforce-relevant education, especially for working and adult students. Risepoint is dedicated to student success, offering integrated services and data-driven performance in collaboration with university partners.

Job Summary

The Field Marketing Specialist will represent Concordia University, St. Paul, recruiting qualified students into online degree programs across Minnesota. The ideal candidate will have knowledge of business development or general business degrees, a passion for higher education, and an understanding of the value of advanced business programs.

Key Responsibilities

• Market online advanced degree programs offered by Concordia University, St. Paul.
• Develop and manage a territory to increase brand awareness and interest throughout Minnesota.
• Achieve monthly lead, application, and enrollment goals by organizing 12-15 recruiting events each month.
• Implement marketing campaigns and establish partnerships to expand the territory.
• Use social media tools to promote programs and expand recruiting efforts.
• Stay informed on regional and national programmatic and workforce trends and communicate these to stakeholders.

Attributes and Skills

• Competitive, energetic, collaborative, positive, self-motivated, resourceful, detail-oriented.
• Strong relationship-building skills with potential students, community leaders, and administrators.
• Results-oriented with excellent verbal and written communication skills.

Minimum Requirements

• Bachelor’s degree required, with at least 2 years of sales or related experience.
• Preferred: Experience in sales, B2B, outside sales, or higher education.
• Reside in Minnesota, preferably within Minneapolis/St. Paul metro area.
• Experience managing large geographic sales territories.
• Strong organizational and time management skills, with a track record of professional growth.
• Ability to work independently and meet KPIs.
• Proficient in Microsoft Office, CRM/Salesforce, and other systems.
• Role involves up to 75% travel within Minnesota and nearby states.

Benefits

Risepoint offers comprehensive benefits including PTO, holidays, medical, dental, vision, life & disability insurance, flexible spending accounts, retirement plans, parental leave, and volunteer time off. Supplemental benefits include wellness programs, pet discounts, and accident/critical illness coverage. Employees have access to professional development, tuition reimbursement, and recognition programs.

Additional Information

Position level: Entry-level. Employment type: Full-time. Industry: Higher Education. Job function: Marketing and Sales.