Jr. Digital Marketing Specialist

webfx.com; Lancaster (Lancaster County); On-site; USD 50,000 - 53,000; Full time

Benefits offered by this job

Comprehensive training

Career growth opportunities

Regular team training sessions

Job summary

WebFX is seeking an entry-level Marketing candidate for its Lancaster County office. Ideal applicants will have a Bachelor's degree and a GPA of 3.4 or higher. Responsibilities include communicating with clients, executing SEO strategies, and analyzing marketing data. This fully on-site role offers comprehensive on-the-job training and a competitive salary of $50,000 - $53,000, with opportunities for advancement. WebFX promotes an inclusive environment for all employees.

Qualifications

• Bachelor's degree required, all majors welcome, with a GPA of 3.4 or above.
• Interest in marketing and technology is essential.
• Strong work ethic and self-motivation are vital.

Responsibilities

• Communicate directly with clients to provide advice.
• Create and execute data-driven SEO strategies.
• Analyze campaign performance data and prepare reports.
• Conduct competitor analysis and keyword research.

Skills

Strong verbal and written communication skills

Customer service experience

Analytical and research skills

Presentation skills

Digital marketing experience

Copywriting for the web

Education

Bachelor's Degree

Tools

Excel

Google Suite

Google Analytics

Basic HTML

Job description

About the Role

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The Qualifications

Education

• A Bachelor's Degree: All majors welcome!
• GPA: 3.4 or above

Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!

Suggested Experience and Skills

• Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
• Strong verbal and written communication skills
• Customer service experience (in any industry)
• Presentation skills
• Analytical and research skills
• Digital marketing experience (a bonus!)
• Copywriting for the web experience (a bonus!)

Tools/Technical Skills

Not required, but awesome to have!

• Excel/Google Suite
• Google Analytics
• Basic HTML

Qualities and Traits

• You're interested in the web, and like keeping up with new technology
• You're professional, dependable, and self-motivated
• You take pride in your work and always strive for high-quality results
• You work with urgency and enjoy getting things done
• You're proactive when it comes to solving problems
• You're a lifelong learner, and are always looking to stretch and grow your skills
• You love thinking both creatively and analytically, and love using data to make decisions

Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!

The Job Responsibilities: What You'll Learn to Do

Communicate with Clients

(About 40% of your day)

• Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve your goals
• Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Plan and Execute Digital Marketing Strategies

(About 35% of your day)

• Create and execute data-driven SEO strategies and optimizations for your clients
• Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
• Plan content strategy and build outlines for our team of copywriters
• Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
• Perform light editing in the backend of client websites to correct errors and implement content

Analyze Marketing Campaign Data

(About 15% of your day)

• Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
• Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Perform Marketing Research and Testing

(About 10% of your day)

• Conduct industry research such as competitor analysis and keyword research
• Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

• Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
• Ongoing advanced training sessions from industry experts as you progress further in your role
• Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

• All our Jr-level roles represent the first step on an upward promotional path within WebFX
• Merit-based promotions are abundant for new team members who meet or exceed performance metrics
• Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Marketing Specialist:

• Digital Marketing Specialist
• Digital Marketing Analyst
• Digital Marketing Consultant
• Lead Internet Marketing Consultant
• Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

• This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

• $50,000 - $53,000 (potentially higher based on work experience)

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation.