Jr. Copywriter | DERMSTORE

The Hut Group; New York (NY); Hybrid; USD 50,000 - 80,000; Full time

Job summary

Join a dynamic ecommerce group as a Jr. Copywriter, where you will shape brand voice and drive content development for a renowned beauty platform. This role offers the opportunity to craft engaging narratives and collaborate with cross-functional teams to deliver compelling marketing assets. You'll be pivotal in launching a renewed editorial culture, ensuring brand stories resonate with audiences across various channels. With a focus on creativity and collaboration, this position is perfect for a self-starter eager to make a significant impact in a vibrant environment. Embrace the chance to work with a passionate team and contribute to exciting projects in the beauty industry.

Benefits

401K matched up to 5%

Generous PTO

Short and long-term disability

Summer Fridays

Exclusive employee discounts on THG Brands

Qualifications

• 2-4 years in copywriting or editorial position required.
• Proven success in creating storytelling assets across digital media.

Responsibilities

• Write clear, concise copy for various channels while upholding brand voice.
• Support Dermstore’s overall editorial strategy and maintain the brand editorial calendar.

Skills

Copywriting

Editing

Ecommerce Marketing

Project Management

Communication Skills

Creative Collaboration

Education

Bachelor's Degree in Communications or related field

Tools

Digital Media

Video Storyboards

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty: THG Beauty - We’re home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Cult Beauty and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Ameliorate and Grow Gorgeous – all of which are loved and trusted by millions of fans worldwide. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience anywhere in the world. It’s an incredibly exciting time to be joining the team.

Why be a Jr. Copywriter at THG - Dermstore?

As a Jr. Copywriter, you will play a pivotal role in shaping and maintaining Dermstore’s brand voice, driving content development and reinforcing education as a brand pillar. You will support creative content strategy, product narratives, brand storytelling and voice through Dermstore integrated campaigns and always-on programming for paid and owned marketing channels. You will execute a strong editorial POV for integrated campaigns and help define and uphold Dermstore’s distinct voice and authority at every consumer touchpoint.

The role requires a creative, strategic and collaborative mindset paired with a multi-disciplinary mastery of creative formats, storytelling devices and precise attention to detail and tone.

Your goal will be to launch and support a renewed editorial culture and ecosystem, bringing brand and product stories to market in effective, creative and authentic ways.

Candidates should possess a solutions-oriented, self-starting mentality and should be equally comfortable working independently with minimal direction and also collaborating closely with stakeholders and partners.

As a Jr. Copywriter, you'll:

• Write clear, concise copy for various channels, including email, site, product descriptions, promotional materials, UI/UX and more, upholding brand voice guidelines while adjusting tone for channel, asset or campaign.
• Support Dermstore’s overall editorial strategy in alignment with company goals, intersecting consumer insights, business trends and Buying priorities to create marketing campaign narratives.
• Help maintain the brand editorial calendar to ensure company-wide awareness of seasonal stories and timely and consistent content publication, working closely with brand and cross-functional teams to integrate editorial priorities into all communications and marketing strategies.
• Execute brand and product storytelling franchises to drive consumer engagement and provide scalable templates for ongoing content production.
• Collaborate with cross-functional teams to plan, create, curate and implement a wide range of content, including videos, paid and organic social posts, blog articles, email marketing and e-commerce site copy.
• Work closely with Brand & Campaigns teams to deliver integrated marketing assets that deliver to brief, on time, across all channels.
• Develop and refine Brand’s tone, messaging and voice across all channels and oversee copywriting and messaging to ensure copy is tailored and optimized for each channel.
• Help evolve the blog to deliver on a key brand pillar —education — as well as business objectives in driving organic traffic and conversion.

What skills & experience do I need for this role?

• 2 - 4 years in copywriting or editorial position
• Proven success supporting multi-discipline integrated marketing creative and creating storytelling assets across digital media and video as well as traditional and print media
• Strong and decisive editing skills necessary, with ability to line-edit, story-edit, visually edit, sense check copy and edit messaging hierarchy in a visual context
• Experience with ecommerce marketing channels
• Experience with narrative video storyboards and scripts a plus
• Knowledge of beauty and skincare trends and storytelling a big plus
• Ability to work independently as well as collaboratively with a diverse group of colleagues and stakeholders
• Demonstrated excellence in communication and presentation skills
• Comfort in situations with ambiguity and complexity
• Agile multitasker who can shift task to task and keep workstreams organized
• Entrepreneurial mindset and proactive problem-solver with strong decision-making capability
• Willingness to iterate to achieve the best outcomes
• Extremely well-organized with excellent time management skills
• Excellent project management skills and ability to work cross-functionally
• Proven track record for being a self-starter, solution-oriented strategic thinker, and creative collaborator

What's in it for me?

• Office Location: New York City (Financial District)
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Summer Fridays (early end time)
• Exclusive employee discounts on THG Brands
• Many more...

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.