Manager, Loyalty and Personalized Offers

Macy's; New York (NY); On-site; USD 81,000 - 135,000; Full time

Benefits offered by this job

Performance-based incentives

Annual merit review

401(k) match

Job summary

Macy’s is seeking a Manager, Loyalty & Personalized Offers to drive member engagement through targeted lifecycle offers. You will collaborate with internal and external partners to execute loyalty strategies and optimize campaigns across channels, leveraging data and insights.

The role emphasizes campaign management, omnichannel execution, and partnership development in a high-performance retail environment, with a strong focus on program value and customer engagement.

Qualifications

• Bachelor's degree or equivalent work experience.
• 3–5 years of related experience.
• Strong communication and collaboration skills.

Responsibilities

• Partner with Sr. Manager, Loyalty Offers to shape loyalty partnership strategy and GTM plans.
• Lead end-to-end management of loyalty partnerships and activation plans.
• Develop and launch strategic loyalty offers with Marketing, Analytics, and Merchandising partners.
• Design and execute test-and-learn strategies to optimize offers and KPIs.
• Influence cross-functional teams to ensure strategic alignment and brand compliance.
• Manage omnichannel customer experience related to loyalty partnerships.
• Analyze partnership performance and report insights to stakeholders.
• Monitor competitive loyalty activity to inform strategy.

Skills

Loyalty Marketing

Partnership management

Campaign management

Strategic thinking

Data analysis

Cross-functional collaboration

Communication

Customer-centric marketing

Education

Bachelor's degree or equivalent

Job description

Manager, Loyalty and Personalized Offers

New York, NY, United States

Full time Schedule

$81,120 - $135,120

Annually*

* based on job, location, and schedule

Job Description

Be part of an amazing story.

Job Overview

The Manager, Loyalty & Personalized Offers supports the execution of Macy’s external loyalty partnership strategy and manages internal stakeholder relationships to drive member engagement through targeted lifecycle offers. This role requires expertise in campaign management, omnichannel marketing, and partnership development and is ideal for a marketing professional who thrives in a high-performance, results-driven retail environment. The Manager collaborates closely with internal and external marketing partners to develop and execute strategies that enhance loyalty program value, strengthen customer engagement, and support business objectives.

What You Will Do

• Partner with the Sr. Manager, Loyalty Offers to shape Macy’s loyalty partnership strategy, including program objectives, go-to-market plans, and the technology and communication roadmap.
• Lead the end-to-end management of key loyalty partnerships by identifying opportunities that enhance customer value, optimizing partnership assets, executing activation plans, and managing day-to-day partner relationships.
• Develop and launch strategic loyalty offers in collaboration with Marketing Effectiveness, Analytics, and Merchandise Marketing partners.
• Design and execute test-and-learn strategies to drive innovation, evaluate performance against key loyalty KPIs, increase customer lifetime value, and optimize offer timing and cadence.
• Influence cross-functional partners to develop and expand credit and loyalty promotions and programs while ensuring strategic alignment, mutual business value, brand compliance, and marketing effectiveness.
• Manage and enhance the omnichannel customer experience related to loyalty partnerships and offers, including the supporting roadmap.
• Analyze partnership and offer performance and communicate results, insights, and recommendations to key stakeholders.
• Monitor competitive loyalty programs and market activity to inform strategy and ensure an effective competitive response.
• Maintain regular, dependable attendance and punctuality.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Loyalty & Lifecycle Marketing: Expertise in developing and executing loyalty, retention, and customer engagement strategies that drive member growth and lifetime value.

Partnership Management: Ability to identify, develop, and manage strategic partnerships that enhance customer value and support business objectives.

Campaign Management: Strong experience leading omnichannel marketing campaigns from strategy and offer development through execution and optimization.

Strategic Thinking & Innovation: Ability to develop go-to-market strategies, roadmap initiatives, and test-and-learn programs that drive business results and continuous improvement.

Data Analysis & Performance Measurement: Strong analytical skills with the ability to measure campaign effectiveness, interpret performance data, and deliver actionable insights.

Cross-Functional Collaboration: Proven ability to influence and align stakeholders across Marketing, Analytics, Merchandising, Technology, and external partners to achieve shared goals.

Communication & Relationship Building: Excellent verbal, written, and interpersonal skills with the ability to build strong relationships and effectively communicate strategies, results, and recommendations.

Customer-Centric Marketing: Strong understanding of personalization, customer experience, and omnichannel engagement strategies that strengthen loyalty and brand affinity.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 3-5 years of related experience.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.