IT Marketing Analyst (Part-Time, Hourly)

meddkit; Claymont (DE); Remote; Confidential; Full time

Job summary

An innovative firm is seeking a motivated individual to join their remote-first team in revolutionizing healthcare through human+AI workflows. This role involves gathering and enriching data, managing cold email outreach, and implementing marketing automation strategies. You will have the opportunity to work with cutting-edge AI tools, enhancing marketing efficiency while ensuring data quality and compliance. If you are passionate about healthcare and eager to learn in a dynamic environment, this position offers a unique chance to make a significant impact in the industry.

Qualifications

• Strong familiarity with marketing data enrichment tools and web scraping.
• Excellent communication skills in English and a dual interest in IT and marketing.

Responsibilities

• Gather and refine lead data using web scraping and enrichment tools.
• Develop and manage cold email campaigns, optimizing performance metrics.

Skills

Data Enrichment Tools

Web Scraping

Cold Email Campaigns

Data Management

Marketing Automation

KPI Reporting

Flexibility & Adaptability

English Fluency

Dual IT & Marketing Interest

AI Tools Proficiency

Tools

Monday.com

Google Workspace

Job description

Are you passionate about making a positive impact in the healthcare industry? Want a remote-first work environent? Interested in building human+AI workflows to revolutionize healthcare?

If you are eager to gain exposure to healthcare IT, we invite you to join our close-knit team dedicated to solving significant challenges faced by private healthcare and wellness providers.

Tasks

Data Gathering & Enrichment

• Identify, collect, and refine lead or customer data using web scraping and data enrichment tools.
• Ensure data quality through validation and cleansing processes.

Cold Email Outreach & Sequencing

• Develop, test, and manage cold email campaigns, including A/B testing of subject lines and email copy.
• Set up and manage automated email sequences while monitoring performance metrics to optimize results.

CRM & Data Management

• Import, format, and maintain data within CRMs (e.g., Monday.com), ensuring accuracy and completeness.
• Collaborate with team members to define processes for ongoing data updates and improvements.

Marketing Workflow Automation

• Design and implement automated workflows to streamline marketing operations, such as email scheduling, data updates, and lead tracking.
• Troubleshoot and improve workflows to increase efficiency and scalability.

KPI Tracking & Reporting

• Identify relevant marketing KPIs (e.g., open rates, response rates) and set targets.
• Analyze campaign performance, compile insights, and present actionable recommendations.

Tool Exploration & Adaptation

• Experiment with new applications and tools to enhance marketing efficiency and effectiveness.
• Adapt to rapid changes in technology, including AI-based platforms for content creation and research.

AI Content & Research

• Utilize AI tools to craft engaging email copy, marketing materials, and conduct industry or competitor research.
• Stay updated on emerging AI functionalities that can benefit the marketing and outreach process.

Web Scraping & Data Processing

• Use tools and techniques to scrape data from websites and structure it for marketing applications.
• Ensure compliance with legal and ethical standards in all scraping activities.

Requirements

Requirements

• Marketing Data Enrichment Tools: Strong familiarity with data enrichment platforms and processes.
• Web Scraping: Proven experience gathering and organizing lead or customer data through scraping methods.
• Cold Email Campaigns: Skilled at crafting and testing cold email outreach sequences, including message creation and A/B testing.
• Data Imports & Formatting: Proficient in uploading, organizing, and formatting data—especially within CRMs like Monday.com.
• Marketing Workflow Automations: Demonstrated experience with setting up and managing marketing workflow automations to improve efficiency and scalability.
• Flexibility & Adaptability: Eager to learn and experiment with new applications, tools, and methodologies.
• KPI Reporting: Ability to identify and track key marketing metrics, presenting actionable insights.
• English Fluency: Excellent written and verbal communication skills in English.
• Dual IT & Marketing Interest: Genuine enthusiasm for both technical aspects (IT) and strategic aspects (marketing).
• AI Tools Proficiency: Comfortable using AI-driven platforms to generate content and conduct research.

Preferred (Not Required)

• Software Development Experience: Familiarity with languages such as TypeScript, JavaScript, Python, Go, or PHP is a plus.
• Google Workspace: Hands-on experience with tools like Google Docs, Sheets, and Slides.
• Healthcare Interest: A background or strong personal interest in healthcare can be advantageous.

The most important requirements are simple: Always tell the truth. Work hard. Leave your ego at the door. Improve 1% every day. Be willing to make mistakes and say sorry. And to acknowledge, in word and demeanor, that you don’t know everything but that tomorrow you will know more than today.