Issues-Based Digital Campaigns Advisor

Exxon Mobil; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Pension Plan

Savings Plan

Workplace Flexibility

Medical, dental, vision plans

Wellbeing programs

Counseling services

Disability Insurance

Job summary

ExxonMobil seeks an experienced marketing and policy communications leader to drive issues-based campaigns in Washington, DC. You will translate complex policy topics into compelling brand narratives across digital channels and collaborate with Policy, Legal, and Corporate Affairs to navigate regulatory contexts.

The role requires 8–10 years of related experience, a strong executive presence, and a track record in audience targeting, measurement, and cross-functional leadership within regulated

Qualifications

• 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts.
• Proven marketing and brand background with ability to translate complex or policy-heavy topics into clear brand narratives.
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications.

Responsibilities

• Lead strategy to execution and measurement of digital advocacy campaigns across paid social, programmatic/display, search, video, email/marketing automation, and web/SEO.
• Translate complex topics into concise, on-brand messaging under tight deadlines.
• Collaborate with Policy, Legal, and Corporate Affairs in regulated sectors.

Skills

Strategy & Policy

Execution & SLAs

Data-driven

Storytelling

Stakeholder leadership

Compliance mindset

Brand & reputation

Audience engagement

Advocacy outcomes

Governance & risk

Education

Bachelor's degree

Job description

Core Competencies

• Strategic & Policy-Savvy: Connects policy dynamics to brand outcomes; can scenario-plan and manage risk
• Operator’s Mindset: Moves from strategy to execution swiftly; sets clear workflows and SLAs
• Data-Driven: Obsessed with hypotheses, testing, and measurable outcomes
• Creative Storyteller: Simplifies the complex; advocates for high-quality content and design
• Stakeholder Leadership: Influences without authority; aligns senior leaders and cross-functional teams
• Bias for Compliance: Balances speed with governance and platform policy adherence
• Brand & Reputation Lift: Awareness, favorability, trust, thought leadership perception among target segments
• Audience Quality & Engagement: Target reach, qualified traffic, time on page, content completion, return visits
• Advocacy Outcomes: Stakeholder actions (e.g., sign-ups, toolkit downloads, event attendance), legislator/stakeholder engagement proxies where appropriate
• Governance & Risk: Policy/claims compliance, approval cycle times, and platform policy adherence

What you will do

• 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
• Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
• Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
• Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
• Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
• Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
• Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
• Demonstrated agency/vendor leadership, budget management, and cross-functional influence
• B.S. degree is required

Preferred Qualifications

• Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.).
• Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g.,Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
• Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications

Your benefits

An ExxonMobil career is one designed to last. Our commitment to you runs deep: our employees grow personally and professionally, with benefits built on our core categories of health, security, finance, and life.

We offer you:

• Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life
• Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
• Workplace Flexibility: We have several programs such as “Flex your Day”, providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
• Comprehensive medical, dental, and vision plans
• Culture of Health: Programs and resources to support your wellbeing
• Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
• Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you