Internship – Digital Capability Development, eCommerce (Summer 2027)

Universal Studios; Orlando (FL); On-site; USD 21,000 - 28,000; Full time

Job summary

Universal Destinations & Experiences Internship Program in Orlando offers an immersive experience with the Digital Capability Development eCommerce team. You'll explore ecommerce strategy, digital product development, guest experience optimization, analytics, and cross-functional collaboration across ticketing, hotel, and other experiences.

You'll learn through hands-on projects, participate in UAT, and help document opportunities and results after launches.

Qualifications

• Pursuing an Associate, Bachelor, or Graduate degree with Sophomore status or higher.
• Minimum GPA 2.8; transcript required upon application.
• In-person internship based in Orlando; housing not provided by Universal.

Responsibilities

• Support eCommerce initiatives aimed at improving the digital purchase experience.
• Assist with research and analysis of guest experiences and ecommerce trends.
• Help develop business requirements and documentation for digital commerce.
• Participate in cross-functional meetings with Product, UXUI, Analytics, Technology, and Marketing.
• Support UAT activities for new ecommerce capabilities.
• Review analytics and testing results to identify optimization opportunities.
• Document guest friction points and enhancement opportunities.
• Support ecommerce roadmap initiatives across Universal Destinations & Experiences.

Skills

Ecommerce interest

Analytical thinking

Communication skills

Cross-functional collaboration

Education

Pursuing Associate/Bachelor/Graduate degree; Sophomore or above

Tools

Analytics tools

Job description

Universal Destinations & Experiences Internship Program:

• Applications Close: October 26, 2026, at 11:55PM ET. Submit your application as soon as possible - don't delay!
• Summer 2027 Program Dates: Approximately May 2027 - August 2027.

JOB SUMMARY:

The eCommerce Intern will support the Digital Capability Development eCommerce team responsible for helping shape and enhance digital commerce experiences across Universal Destinations & Experiences. The intern will gain hands on experience in ecommerce strategy, digital product development, guest experience optimization, analytics, and cross functional collaboration.

Working alongside the eCommerce team, the intern will learn how business needs and guest insights are translated into digital capabilities and enhancements across ticketing, hotel, package, and other commerce experiences. The internship will provide exposure to the full lifecycle of digital initiatives, including identifying opportunities, defining business needs, partnering with Product and UXUI, supporting testing and validation, and evaluating results after launch. These areas directly reflect the current team's responsibilities for booking platform strategy, optimization, business requirements, UAT, and roadmap development.

MAJOR RESPONSIBILITIES:

• Support eCommerce initiatives focused on improving the digital purchase experience and reducing guest friction.
• Assist with research and analysis of guest experiences, ecommerce trends, competitive experiences, and emerging digital capabilities.
• Support development of business requirements, strategic inputs, presentations, and other documentation for digital commerce initiatives.
• Participate in cross functional project meetings and collaborate with partners across Product, UXUI, Analytics, Technology, Marketing, Optimization, and Digital Production.
• Support UAT activities for new ecommerce capabilities and enhancements to ensure experiences meet defined business and guest needs.
• Assist with reviewing analytics, testing results, and other insights to understand ecommerce performance and identify opportunities for optimization.
• Monitor digital commerce experiences and help document potential guest friction points, defects, and enhancement opportunities.
• Support ecommerce roadmap initiatives and other strategic projects across UDX destinations.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and Team Member involvement activities.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS:

• In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution with current class standing of Sophomore or above.
• Minimum cumulative 2.8 GPA is required.
• A transcript is required upon application.

PREFERRED SKILLS & KNOWLEDGE:

• Preferred majors include: Business, Marketing, Digital Media, User Experience, Information Systems, Analytics, Hospitality Management, or similar.
• Coursework or experience related to ecommerce, digital marketing, product management, UX, analytics, project management, or business analysis is preferred. Familiarity with digital analytics, experimentation, content management, or experience analytics tools is a plus.
• Strong interest in ecommerce, digital product development, technology, and consumer experience. Candidates should demonstrate analytical and problem-solving skills, strong attention to detail, effective written and verbal communication, intellectual curiosity, and an ability to collaborate across teams.

Please note the following:

• This internship will be an in-person experience, based in our Orlando offices.
• Interns must be currently pursuing a degree at an accredited university, and must have a graduation date later than August 2027.
• Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.
• All of our internships are paid, and you may also qualify for housing financial assistance if applicable. The Recruiter will provide specific eligibility details.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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