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Hamilton Company in Reno, Nevada, seeks an International Marketing Specialist to lead strategic and communications efforts across global markets. You will partner with regional teams, manage campaigns, and drive demand generation while coordinating with HQ marketing.
The role requires strong analytical skills, experience with international markets, and travel up to 25%. Multilingual capabilities are a plus; HubSpot experience is preferred.
Hamilton Company is a worldwide leader in the design and manufacture of manual, semi-automated and robotic products for precision fluid measuring. We specialize in the development, manufacturing and customization of precision measurement devices, automated liquid handling stations, and sample management systems. For more than 60 years, Hamilton has been satisfying customer needs by combining quality materials with skilled workmanship, ensuring the highest level of performance of every precision fluid measuring device we manufacture.
The International Marketing Specialist leads strategic marketing and marketing communications initiatives supporting international markets and subsidiaries. This hands-on role combines market intelligence, regional strategy, localized communications, event management, demand generation, and cross-functional collaboration.
The ideal candidate brings international and multicultural marketing experience, strong strategic and analytical skills, and a proactive, ownership-oriented approach. Based at Hamilton headquarters in Reno, Nevada, this position works closely with international subsidiaries, regional sales teams, distributors, and HQ marketing resources.
Responsbilities:
Gather and analyze market intelligence from trade shows, sales teams, market reports, and other sources.
Develop and maintain ongoing analysis of market trends, customer segments, competitive activity, and regional opportunities.
Partner with Market Segment Leaders to translate market insights into actionable initiatives.
Maintain installed-base and competitive-market information.
Collaborate with regional sales and management teams to develop market segmentation, targeting, and regional strategies.
Develop, implement, and maintain regional marketing plans.
Manage the international marketing budget and coordinate budget-related activities with subsidiaries.
Collaborate with HQ Marketing to develop, publish, and promote marketing materials, including brochures, application notes, and other collateral for local international markets.
Support localization of content and collateral in English, Japanese, Portuguese, and Spanish.
Maintain local website pages for Japan.
Develop and coordinate regional promotional programs, including trade-in/trade-up offers and product-bundling initiatives.
Initiate, develop content for, and coordinate local social media activities.
Support, coordinate, and participate in key regional trade shows in partnership with Reno-based and international resources.
Organize region-specific remote webinars and distributor product-training programs.
Plan, coordinate, and manage regional sales meeting events, including agendas and logistics for biannual Distributor Sales Meetings.
Coordinate Reno-based events involving international team participation, such as U.S. Sales Meetings and International Day.
Manage lead-generation activities and HubSpot integration.
Coordinate marketing efforts across international subsidiaries, distributors, sales teams, and HQ stakeholders.
Provide regular updates to HQ Marketing Management and the Director of International Sales.