International Marketing Program Manager

Columbia Sportswear Company; Portland (OR); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

401k with company match

Medical, dental, vision

Life Insurance

Disability

Flexible spending accounts

Health savings account

EAP

Wellness benefits

Employee discounts

Generous time off

Job summary

Columbia Sportswear Company in Portland, OR is seeking an International Marketing Program Manager to bridge regional marketing teams, the global marketing group, and the Director of International Marketing. The role consolidates regional inputs into actionable updates to support seasonal go-to-market plans.

You will build scalable processes across budgeting, production, execution, and reporting while leading cross-functional projects from briefing through execution.

Qualifications

• Experience in managing marketing initiatives across international teams.
• Strong ability to communicate clearly to a global audience.
• Ability to prioritize and manage multiple projects with attention to detail.

Responsibilities

• Lead cross-functional projects for INTL regions from briefing to execution.
• Coordinate with Regional Marketing, Product Marketing, ISM, Creative, NA Marketing, Performance Marketing, and Finance.
• Prepare materials for leadership and provide regular updates on regional activity.

Skills

Project management

Communication

Prioritization

Multitasking

Team collaboration

Analytical thinking

Education

Bachelor’s degree in Marketing, Operations, Project Management or related field

Job description

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

The International Marketing Program Manager is the link between the international regional marketing teams, the global marketing team and the Director of International Marketing, ensuring clear, timely, and effective communication between all teams. The position will support consolidating diverse regional considerations into actionable updates, reports, and presentations to support implementation of seasonal marketing plans. This role will establish operational excellence through building and refining scalable processes across the go-to-market process, budgeting, production, execution, and reporting, while continuously identifying opportunities to improve efficiency and establish best practices. Additionally, the position will also act as a cross-Functional project lead, managing various projects from briefing through execution, coordinating timelines, deliverables, and stakeholder communication across global and regional teams. The position serves as the proxy for the Director of International Marketing, ensuring continuity in communication, preparing materials for executive visibility, and supporting both strategic priorities and administrative needs. Ultimately, this role amplifies organizational effectiveness by enabling regional teams to operate efficiently, remain aligned with global strategy, and execute with speed, clarity, and consistency.

HOW YOU’LL MAKE A DIFFERENCE

Communication Conduit Between Regional & HQ Marketing Teams

Support communication on timely projects and needs between Regional and HQ Marketing teams, including Product Marketing, ISM, Creative, Special Projects

Consolidate and prepare on-going regional updates, decks, and written communications that simplify complex and cross-region information

Ensure teams have the right information, tools, and context to execute seasonal marketing plans effectively and on time

Respond quickly and calmly to last-minute requests from international teams, helping unblock issues and find solutions

Balance planned work with urgent requests, maintaining attention to detail and impact on adjustments to timelines and workflows

Process Development & Operational Excellence

Build and refine repeatable processes in alignment with GTM, including planning, calendars, budgets, production, execution, reporting

On-Going improvement through identifying gaps and inefficiencies in ways of working and propose practical/value add solutions

Document and establish best-practices for workflows specific to creative development, visibility and approvals

Compile and analyze inputs, including regional feedback, execution status, campaign performance and marketplace insights

Create clear reports and readouts to support decision-making and prioritization

Cross-Functional Project Management

Lead cross-functional projects on behalf of INTL regions from briefing to kickoff through execution, including partnership with Regional Marketing Teams, Product Marketing, ISM, Creative, NA Marketing, Performance Marketing, and Finance

Manage communication, timelines and deliverables, to keep projects moving forward and all stakeholders informed

Support campaign rollouts and regional activations with clear expectations from start to finish

Leadership Support

Serve as a trusted partner and proxy to INTL Marketing Director, sitting in on meetings to ensure no lapse in representation and communication

Assist in preparation of materials for leadership, driving constant visibility and updates on what is taking place in regions

Support additional administrative requests when needed

YOU ARE

Experienced in project management, ranging from small tasks to major marketing initiatives. A proven communicator, able to deliver clear and timely communication to an international audience. A multitasking extraordinaire, proficient in prioritization, balancing multiple projects at a time with high attention to detail and organization. An adept collaborator with high interpersonal and executive functioning skills Proactive and assertive in follow through with strong analytical and problem solving skills. Excellent team building skills and techniques to lead projects from inception through successful implementations.

YOU HAVE

Bachelor’s degree in Marketing, Operations, Project Management or related field, or work experience equivalent to a degree. 5+ years experience in progressively responsible positions providing management support by analyzing business processes, evolving communication standards, and streamlining project management. International marketing experience preferred. Ability to create and implement strategic decision making and providing guidance to a diverse group of international partners. #LI-CR1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well‑being by aligning those programs with the fundamental elements of well‑being: physical, social/emotional, financial, career and community.

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

Founded in 1938, Columbia Sportswear Company is a global leader in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment. Our four primary brands — Columbia®, Mountain Hardwear®, SOREL® and prAna® — complement each other to address the diverse needs of active consumers and their products have gained an international reputation for their innovation, quality and performance. Learn more about our family of brands here.