International Digital Marketing Specialist

Christiancareercenter; Newport News (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

International Cooperating Ministries is seeking a Digital Marketing Specialist to expand our online presence, engage audiences, and boost donor giving. The role focuses on data-driven digital strategy, paid media, content creation, and platform management to guide audiences from awareness to donor commitment.

You will use analytics and cross-channel insights to optimize performance, support content development, and collaborate with internal stakeholders to improve campaign results.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or related field preferred; equivalent experience considered.
• 3+ years of experience in digital marketing, communications, public relations, advertising, or related field.
• Experience analyzing digital performance data and translating insights into actionable recommendations.
• Proficiency with digital marketing platforms and analytics tools (GA, Meta suite, Google Ads, Hootsuite).
• Strong copywriting, content development, and communication skills aligned with mission.

Responsibilities

• Manage ICM's presence across social media and other digital platforms, including content publishing, audience engagement, and platform best practices.
• Create, edit, and repurpose content for social media, advertising and other digital marketing initiatives.
• Monitor platform trends and emerging opportunities to strengthen digital reach, engagement, and campaign performance.
• Support, execute, and optimize digital advertising campaigns across Meta Ads Manager, Google Ad Grant, Google Ads, and other platforms.
• Manage audience targeting, budget allocation, performance monitoring, and campaign optimization.
• Collaborate with vendors and internal stakeholders to maximize campaign effectiveness and ROI.
• Monitor and analyze performance across website, social media, paid advertising, and other digital channels.
• Develop reports and dashboards that provide actionable insights, trends, and recommendations.
• Identify opportunities to improve audience growth, engagement, conversion, and overall digital performance.

Skills

Digital marketing

Copywriting

Content development

Analytics

Social media

Team collaboration

Education

Bachelor's Degree in Marketing/Communications/Business

Tools

Google Analytics

Meta Business Suite

Meta Ads Manager

Google Ads

Hootsuite

Job description

International Cooperating Ministries is seeking a Digital Marketing Specialist to expand our online presence, engage audiences, and boost donor giving. The role focuses on data-driven digital strategy, paid media, content creation, and platform management to guide audiences from awareness to donor commitment.

You will use analytics and cross-channel insights to optimize performance, support content development, and collaborate with internal stakeholders to improve campaign results.