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Principal Financial Group is seeking an Internal Wholesaler - NQ to join our distribution team. You’ll partner with an external wholesaler to generate pipeline, close sales, and develop mutually profitable advisor relationships.
You will coordinate Plan and Asset Implementations, lead sales presentations, design marketing initiatives, and grow sales in assigned broker segments. Travel is required; remote/hybrid options exist as per business needs.
We’re looking for an Internal Wholesaler - NQ to join our distribution team. In this role, you’ll partner with an external wholesaler (Regional Vice President) to generate and manage pipeline, close sales, and develop mutually profitable advisor relationships.
Here are few examples of the kinds of things you’ll do:
Coordinate and follow through on Plan and Asset Implementation in partnership with NQ Operations and New Business teams
Lead and/or participate in sales presentations to prospective advisors via virtually or by phone
Design and implement marketing and sales initiatives/campaigns via virtual presentations, phone engagement, and email
Grow sales in an assigned segment of brokers/advisors by virtual presentations and/or phone engagement
Support in daily sales initiatives and territory management. Direct preparation of proposals and other sales materials
Serve as a subject matter expert on nonqualified plans, providing sales support, education, and consultative guidance to financial professionals and clients.
Assist in evaluating client opportunities while developing nonqualified plan designs and funding strategies aligned with business objectives and executive benefit goals.
Leverage Salesforce and other sales enablement tools to manage pipeline activity, identify opportunities, prioritize advisor engagement, and support territory growth.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose‑led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Requires college degree or eight years of equivalent experience, and 4+ years related experience
Excellent written and verbal communication, problem solving, organizational and relationship building skills required
Must be creative, able to operate independently, results driven and possess the ability to work effectively under pressure
Some travel required
Life and Variable Life insurance license in state of residence within 60 days of hire
FINRA Series 6 and 63 exams are also required within 120 days of hire
Maintaining all applicable licenses is required for continued employment in this position. Cannot participate in any solicitation until properly licensed
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
$47700 - $85200 / year
The following locations are examples of market‑specific salary ranges across different geographies.
Wichita, KS: $47,700 - $63,900 / year
Des Moines, IA: $50,350 - $67,450 / year
Charlotte, NC: $53,000 - $71,000 / year
Chicago/Minneapolis: $58,300 - $78,100 / year
Los Angeles/New York City: $63,600 - $85,200 / year
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short‑term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Yes
This is a remote position if located outside of Des Moines, Charlotte or Raleigh - see specific details below.
This role offers in‑office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose‑led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well‑being. Check out our careers site (https://www.principal.com/about‑us/careers) to learn more about our purpose, values and benefits.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
10/8/2026
10/8/2026
Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice (https://secure02.principal.com/publicvsupply/GetFile?fm=WW962&ty=VOP) for more details on our practices and your data privacy rights.
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