Internal Wholesaler - NQ Plans

Principal Financial Group; Minnetonka (MN); Hybrid; USD 48,000 - 85,000; Full time

Benefits offered by this job

Pension eligible

Remote/hybrid work options

Job summary

Principal Financial Group is seeking an Internal Wholesaler - NQ to join our distribution team. In this role, you’ll partner with an external wholesaler to generate pipeline, close sales, and develop mutually profitable advisor relationships.

You’ll coordinate on plan/asset implementation, lead sales presentations, and design campaigns using virtual and phone outreach. Strong communication, problem-solving, and relationship-building skills are essential.

Qualifications

• Requires college degree or eight years of equivalent experience, and 4+ years related experience.
• Excellent written and verbal communication, problem solving, organizational and relationship building skills required.
• Must be creative, able to operate independently, results driven and possess the ability to work effectively under pressure.
• Some travel required.

Responsibilities

• Coordinate and follow through on Plan and Asset Implementation in partnership with NQ Operations and New Business teams.
• Lead and/or participate in sales presentations to prospective advisors via virtually or by phone.
• Design and implement marketing and sales initiatives/campaigns via virtual presentations, phone engagement, and email.
• Grow sales in an assigned segment of brokers/advisors by virtual presentations and/or phone engagement.
• Support in daily sales initiatives and territory management. Direct preparation of proposals and other sales materials.
• Serve as a subject matter expert on nonqualified plans, providing sales support, education, and consultative guidance to financial professionals and clients.
• Assist in evaluating client opportunities while developing nonqualified plan designs and funding strategies aligned with business objectives and executive benefit goals.
• Leverage Salesforce and other sales enablement tools to manage pipeline activity, identify opportunities, prioritize advisor engagement, and support territory growth.

Skills

Communication skills

Verbal communication

Problem solving

Organizational skills

Relationship building

Education

College degree or 8 years experience

4+ years related experience

Tools

Salesforce

Job description

What You'll Do

We’re looking for an Internal Wholesaler - NQ to join our distribution team. In this role, you’ll partner with an external wholesaler (Regional Vice President) to generate and manage pipeline, close sales, and develop mutually profitable advisor relationships.

Here are few examples of the kinds of things you’ll do:

• Coordinate and follow through on Plan and Asset Implementation in partnership with NQ Operations and New Business teams
• Lead and/or participate in sales presentations to prospective advisors via virtually or by phone
• Design and implement marketing and sales initiatives/campaigns via virtual presentations, phone engagement, and email
• Grow sales in an assigned segment of brokers/advisors by virtual presentations and/or phone engagement
• Support in daily sales initiatives and territory management. Direct preparation of proposals and other sales materials
• Serve as a subject matter expert on nonqualified plans, providing sales support, education, and consultative guidance to financial professionals and clients.
• Assist in evaluating client opportunities while developing nonqualified plan designs and funding strategies aligned with business objectives and executive benefit goals.
• Leverage Salesforce and other sales enablement tools to manage pipeline activity, identify opportunities, prioritize advisor engagement, and support territory growth.

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are

• Requires college degree or eight years of equivalent experience, and 4+ years related experience
• Excellent written and verbal communication, problem solving, organizational and relationship building skills required
• Must be creative, able to operate independently, results driven and possess the ability to work effectively under pressure
• Some travel required

Licenses and/or exams necessary for this position include:

• Life and Variable Life insurance license in state of residence within 60 days of hire
• FINRA Series 6 and 63 exams are also required within 120 days of hire
• Maintaining all applicable licenses is required for continued employment in this position. Cannot participate in any solicitation until properly licensed

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$47700 - $85200 / year

Salary Details

The following locations are examples of market-specific salary ranges across different geographies.

• Wichita, KS: $47,700 - $63,900 / year
• Des Moines, IA: $50,350 - $67,450 / year
• Charlotte, NC: $53,000 - $71,000 / year
• Chicago/Minneapolis: $58,300 - $78,100 / year
• Los Angeles/New York City: $63,600 - $85,200 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Location

This is a remote position if located outside of Des Moines, Charlotte or Raleigh - see specific details below.

Work Environments

This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10/8/2026

Most Recently Posted Date

10/8/2026

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.

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