Intern, Marketing Technology & Digital Product

Constellation Brands, Inc.; United States; On-site; USD 26,000 - 44,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401(k)

Job summary

Constellation Brands is seeking a Marketing Technology Product Management Intern to shape data-driven marketing initiatives. You will work with Marketing, Analytics, Data and Technology teams to identify, shape, deliver and improve Marketing Technology products and processes.

You will learn to translate business needs into user stories, support backlog organization, and analyze usage data with tools like Excel and Power BI.

Qualifications

• Currently pursuing an associate, bachelor’s or master’s degree in Marketing, Business, Analytics, Information Systems, Computer Science, Data Science, Communications, Design or a related field.
• Interest in marketing, technology, data, analytics, digital products or AI. Prior professional product management experience is not required.
• Curiosity and willingness to learn unfamiliar business and technical concepts.
• Ability to organize information, solve problems and communicate clearly in writing and presentations.
• Comfort working collaboratively, asking thoughtful questions and receiving feedback.
• Basic experience with Microsoft 365 tools such as Excel, PowerPoint, Word or Teams through coursework, student organizations, projects or employment.

Responsibilities

• Support product discovery by gathering user feedback, documenting pain points and summarizing opportunities.
• Help translate business needs into process maps, requirements, user stories, acceptance criteria or simple prototypes.
• Assist with product backlog organization, release planning, status tracking and product documentation.
• Participate in testing new features and document results, questions and recommended improvements.
• Analyze product usage and data using tools such as Excel, Power BI or similar platforms.
• Create clear presentations, process guides and training materials for business and technical audiences.
• Research Marketing Technology trends and practical uses of AI, automation, data and analytics.

Skills

Curiosity and willingness to learn

Interest in marketing technology

Education

Bachelor’s/Master’s/Associate in Marketing/Business/Analytics/Information Systems/CS/Data Science/Communications/Design

Tools

Power BI

Tableau

SQL

Python

Figma

Jira

Azure DevOps

SharePoint

Job description

Job Description We are looking for a Marketing Technology Product Management Intern to help shape the future of data-driven marketing at Constellation Brands. This internship provides hands-on exposure to how Marketing Technology products are identified, shaped, delivered and improved in partnership with Marketing, Analytics, Data and Technology teams. The role spans the broader Marketing Technology ecosystem, including 360 Marketing Measurement (360MM), customer and audience data, campaign activation, content and workflow tools, marketing operations, sponsorship capabilities, marketing financial processes, AI-enabled experiences and decision support. You will support active initiatives, learn how teams turn business needs into product capabilities and contribute to practical deliverables that create value for marketers and business partners.

What You Will Learn and Contribute

Support product discovery by gathering user feedback, documenting pain points and summarizing opportunities.

Help translate business needs into process maps, requirements, user stories, acceptance criteria or simple prototypes.

Assist with product backlog organization, release planning, status tracking and product documentation.

Participate in testing new features and document results, questions and recommended improvements.

Analyze product usage, process, campaign or operational data using tools such as Excel, Power BI or similar platforms.

Create clear presentations, process guides, training materials and communications for business and technical audiences.

Research Marketing Technology trends and practical uses of AI, automation, data and analytics.

Contribute to initiatives across marketing measurement, customer data and activation, content and collaboration, workflow automation, sponsorship, marketing operations and marketing financial processes.

Collaborate with Marketing, Analytics, Product, Data Engineering, Application Engineering, Architecture, Security and external partners.

Present internship findings, recommendations or a completed project to team stakeholders.

What We Are Looking For

Currently pursuing an associate, bachelor’s or master’s degree in Marketing, Business, Analytics, Information Systems, Computer Science, Data Science, Communications, Design or a related field.

Interest in marketing, technology, data, analytics, digital products or AI. Prior professional product management experience is not required.

Curiosity and willingness to learn unfamiliar business and technical concepts.

Ability to organize information, solve problems and communicate clearly in writing and presentations.

Comfort working collaboratively, asking thoughtful questions and receiving feedback.

Basic experience with Microsoft 365 tools such as Excel, PowerPoint, Word or Teams through coursework, student organizations, projects or employment.

Ability to manage multiple assignments and follow through on commitments.

Interest in understanding how customer needs, business outcomes, data and technology connect.

A thoughtful, user-focused approach to improving processes, tools and experiences.

Helpful, but Not Required Coursework or projects involving data analysis, process improvement, user research, Agile methods, digital marketing, software development, UX/design or project management.

Experience with Power BI, Tableau, SQL, Python, Figma, Jira, Azure DevOps, SharePoint or similar tools.

Familiarity with marketing channels, customer data platforms, campaign tools, content management, measurement, experimentation or generative AI.

Experience from internships, part-time work, campus organizations, volunteer roles, hackathons, case competitions or class projects.

Interest in consumer products, beverage alcohol, retail or other consumer-focused industries.

An example of a class, campus or personal project that demonstrates curiosity, analysis, communication or problem solving.

Requirements / Other

Currently enrolled in an accredited college or university program and eligible to participate in the company internship program.

Availability to work the schedule, location or hybrid arrangement established for the internship.

Must meet all company employment and internship eligibility requirements.

Travel, if any, will be limited and based on business needs.

The salary range for this role is: $19.00- $32.00 an hour This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Location Rochester, New York Additional Locations Chicago, Illinois Job Type Full time Job Area Internships

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Company Description

Constellation Brands (NYSE: STZ), a U.S.-based company, is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It’s worth our dedication, hard work, and calculated risks to anticipate market trends and deliver for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next. Every day, people reach for brands from our high-end, imported beer portfolio anchored by the iconic Corona Extra and Modelo Especial, a flavorful lineup of Modelo Cheladas, and favorites like Pacifico, and Victoria; our exceptional wine brands including The Prisoner Wine Company, Robert Mondavi Winery, Kim Crawford, Schrader Cellars, and Lingua Franca; and our craft spirits brands such as Mi CAMPO Tequila and High West Whiskey. As an agriculture-based company, we strive to operate in a way that is sustainable and responsible. Our ESG strategy is embedded into our business and we focus on serving as good stewards of the environment, investing in our communities, and promoting responsible beverage alcohol consumption. We believe these aspirations in support of our longer-term business strategy allow us to contribute to a future that is truly Worth Reaching For. To learn more, visit www.cbrands.com and follow us on LinkedIn and Instagram. Our company participates in the E-Verify program to confirm the employment eligibility of all new hires. For more information, please refer to the required postings linked here: E-Verify Participation Poster IER Right to Work Poster