Intern/CoOp Student

Henry-Ford-Health-2; Detroit (MI); On-site; USD 17,000 - 25,000; Full time

Job summary

Henry Ford Health is offering a Fall/Winter Social Media Internship at our Detroit corporate office (One Ford Place). The intern will assist the social media team in creating content, scheduling posts, and tracking engagement across Facebook, Instagram, LinkedIn, and TikTok.

Under supervision, you'll collaborate with marketing and PR, gain hands-on experience in content strategy and analytics, and contribute to campaigns that support system growth and brand awareness among prospective patients

Qualifications

• Enrolled in or graduated from a four-year college/university with concentration in marketing, advertising, communication, business or related field.
• Good academic standing and junior-level status or above.
• Interpersonal skills and customer orientation with commitment to service.

Responsibilities

• Assist in the creation of written, photo and video content for Henry Ford Health social media channels.
• Assist ideation, coordination and implementation of social media tactics to support key service lines.
• Collaborate with writers, photographers, videographers to deliver final product.
• Support day-to-day community management across all social channels.
• Coordinate with marketing, PR and analytics teams on campaigns as needed.

Skills

Social media

Content creation

AP style

Canva CapCut

Independent worker

Teamwork

Education

Marketing degree

Advertising/Communications major

Business admin related

Tools

Canva

CapCut

Job description

Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford's care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation's most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus.

Job Description

FALL/WINTER SEMESTER SOCIAL MEDIA INTERNSHIP OPPORTUNITY AT HENRY FORD HEALTH

This will be an opportunity local to Metro Detroit working onsite 3X a week at our corporate office, One Ford Place.

DESCRIPTION:

Under the direction of the social media manager, this position assists the social media staff in developing and implementing content and tactics across all Henry Ford Health social media channels (Facebook, Instagram, LinkedIn, TikTok) that are designed to support system growth objectives, increase brand awareness and target key audiences (e.g. prospective patients, caregivers, referring physicians, etc.). The social media intern will manage projects from conception through implementation and use core metric benchmarks (engagements, audience growth, website traffic) to develop content. Additionally, the social media intern will play an active role in day-to-day community management across all social channels. As an integrated team member, the social media intern will collaborate with staff including marketing, brand management, public relations, content strategy, analytics, digital marketing, reputation management, CRM, data analysis and creative development.

JOB RESPONSIBILITIES:

• Assist in the creation of written, photo and video content for use on Henry Ford Health social media channels.
• Assist in ideation, coordination and implementation of social media tactics to support key service lines, including trending reels, awareness months and community events.
• Work closely with creative resources (writers, photographers, videographers) to deliver final product.
• Assist in community management work across all Henry Ford Health social media channels, to streamline communication and outcomes.
• Collaborate with other teams on campaigns as needed, including web, public relations and system communications.

ESSENTIAL DUTIES & SKILLS:

• Strong written communication skills, including grammar, spelling and punctuation. Knowledge of Associated Press style guidelines a plus.
• Working knowledge of social media, i.e. Facebook, Instagram, TikTok, LinkedIn.
• Basic knowledge of digital design/editing tools (Canva, CapCut).
• Deadline driven and detail oriented with ability to work independently while managing numerous projects and customers using creative problem solving.
• Strong customer orientation and commitment to superior service.
• Strong critical thinking and verbal communication skills.
• Ability to work independently or virtually.

Qualifications - External

EDUCATION AND EXPERIENCE:

• A qualified candidate must be enrolled in or have graduated from a four-year college or university with a concentration in marketing, advertising, communication, business administration or related field.
• Candidate must have good academic standing and achieved junior-level status or above.
• Candidate must have excellent interpersonal skills and be guided by a compelling client/customer orientation and commitment to superior service.

Qualifications

QUALIFICATIONS:

• A qualified individual must be able to perform each essential duty competently.
• The requirements listed above are representative of the knowledge, skill, and/or ability required.

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