Interim GTM Life Sciences Revenue, Demand Generation Director

MARKETSEARCH RECRUITING; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

A leading recruiting firm is seeking an Interim GTM Life Sciences Demand Generation Director to enhance revenue and lead generation for their viral vector solutions. The ideal candidate will lead the GTM strategy in the Life Sciences sector, focusing on enhancing pipeline velocity and conversion rates. Key responsibilities include building a hybrid sales and marketing approach and leveraging data for decision-making. This mission-critical interim role is designed to transform marketing efforts into a revenue-generating engine.

Qualifications

• Proven track record of supporting Life Sciences companies with measurable revenue growth.
• Hands-on experience in Cell & Gene Therapy markets.
• Strong expertise in hybrid GTM environments with high-velocity product throughput.

Responsibilities

• Lead GTM strategy & execution for demand generation in the Life Sciences sector.
• Build and optimize a hybrid sales and marketing motion.
• Drive funnel management across top-of-funnel, middle-of-funnel, and bottom-of-funnel metrics.

Skills

Demand generation

Pipeline acceleration

Data-driven decision making

Collaboration with sales and marketing teams

Coaching and mentoring

Job description

Interim GTM Life Sciences Revenue, Demand Generation Director

We are seeking anInterim GTM Life Sciences Demand Generation Marketerto accelerate growth and drive revenue for ourviral vector solutionsbusiness unit. After years of relying primarily on inbound lead generation and network referrals, this role willincrease lead volume, improve average selling price, and close more businessfrom both new and existing customers.

Key Responsibilities

• Lead GTM strategy & executionfor demand generation in the Life Sciences sector, with a focus on Cell & Gene Therapy solutions.

• Build, manage, and optimize ahybrid sales and marketing motion, blending inbound lead generation with targeted outbound sales outreach.

• Drivefunnel managementacross top-of-funnel, middle-of-funnel, and bottom-of-funnel metrics—analyzing data, forming hypotheses, and implementing tactical changes to accelerate performance.

• Collaborate closely with sales and marketing teams toincrease pipeline velocityand improve conversion rates.

• Leverage GTM analytics anddata-driven decision makingto align strategy and execution with measurable downstream revenue outcomes.

• Coach and mentor team members, fostering a high-performance culture with an emphasis on accountability and results.

Ideal Background

• Proven track record of supportingLife Sciences companieswith measurable revenue growth.

• Hands-on experience inCell & Gene Therapy marketsand familiarity with key stakeholders, customer segments, and industry constituents.

• Strong expertise indemand generation, pipeline acceleration, and hybrid GTM environmentswith high-velocity product throughput.

• Demonstrated ability to build and executeintegrated GTM strategiesthat scale, optimize, and deliver measurable ROI.

This is amission-critical interim roledesigned to transform marketing and sales efforts into arevenue-driving GTM engine.

SEO-Optimized Keywords

• Interim GTM Life Sciences Leader

• Demand Generation in Life Sciences

• Viral Vector Solutions Marketing

• Cell & Gene Therapy GTM Strategy

• Life Sciences Marketing & Sales Leadership

• Hybrid Sales and Marketing for Biotech

#LifeSciences #GTMStrategy #DemandGeneration #CellandGeneTherapy #BiotechMarketing #PipelineAcceleration #InterimLeadership #ExecutiveSearch #RevenueGrowth #LifeScienceJobs