Integrated Partner Marketing, Global Business Marketing

TikTok; New York (NY); On-site; USD 96,000 - 212,000; Full time

Job summary

Join TikTok as an Integrated Partner Marketing Manager within the Global Business Marketing Team. You will support partners in advancing TikTok's products and will develop strategies for engaging marketing content, while leveraging your experience in event marketing and stakeholder collaboration. This role offers an exciting opportunity to influence creative strategies and drive impactful partnerships within the dynamic landscape of digital marketing.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Paid holidays and sick days

Wellbeing benefits

Qualifications

• Proficient in copywriting and verbal communication.
• Experience working with external partners and creative agencies.
• Ability to thrive in ambiguity and adapt quickly.

Responsibilities

• Develop cohesive messaging and creative strategies.
• Manage experiential event marketing tasks.
• Collaborate with cross-functional teams on marketing programs.

Skills

Copywriting

Communication

Creative Thinking

Education

5+ years in marketing, partnerships, or technology

Tools

Canva

Adobe Express

CapCut

Job description

Integrated Partner Marketing, Global Business Marketing

Integrated Partner Marketing, Global Business Marketing

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Responsibilities
About the Team
As an Integrated Partner Marketing Manager on the Global Business Marketing Team, you will be supporting partners in the TikTok Marketing Partners Program. This team develops strategies to advance TikTok's products, value and vision with the ecosystem of partners. The partner marketing team serves as a strategic marketing unit for supporting scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events. We are looking for a go-getter, someone who is hungry to learn, a self-starter who has big ideas, and is ready to take on any challenge.

Responsibilities
- Develop cohesive messaging and creative strategies across touchpoints, ensuring consistent brand storytelling and partner integration
- Strong ability, experience, and interest in experiential event marketing including regional/global events and webinars to support TikTok-owned, partner-owned, or industry from a programming or strategic standpoint. Requires heavy oversight, strong coordination skills, and results-driven design.
- Work closely with the comms team for planning PR promotion of key moments or tentpoles.
- Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers.
- Demonstrated strong abilities for deck building and storytelling product and core brand narratives
- Project driver collaborating with key internal stakeholders across the business including product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more.
- Work closely with partnerships teams to devise and drive partner marketing programs and growth strategies
- Collaborate across paid, earned, and owned channels to execute integrated marketing campaigns that drive awareness, engagement, and conversion
- Leverage data-driven insights to optimize integrated marketing efforts and report on performance metrics

Qualifications
Minimum Qualifications
- Minimum 5+ years of experience in marketing, partnerships, communications, advertising and/or technology industries
- Excellent written and verbal communication in English with strength in copywriting
- Experience working directly with external partners, creative agencies or events vendors
- A fast learner with a great sense of judgment, design sensibilities, and creative thinking
- Ability to thrive in ambiguity and adjust quickly to change
- Understanding of the advertising industry and media agency landscape

Preferred Qualifications
- Experience working in video production and familiar with Canva, Adobe Express, or CapCut
- Experience working with campaign management, commerce, data, leads, and media buying agencies

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $96000 - $211111 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services, Technology, Information and Internet, and Online Media

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