Integrated Media Planner

Basis; United States; Hybrid; USD 61,000 - 75,000; Full time

Job summary

Basis is hiring a digital media planner with 2+ years of experience to craft integrated media plans across programmatic, search and social. You will translate client objectives into strategic recommendations and present to stakeholders.

You will collaborate with analytics, negotiate with vendors, manage IOs, and ensure campaigns meet budgets and KPI targets while working with cross-functional teams.

Qualifications

• 2+ years of experience in digital media planning and buying.
• Understanding and interest in programmatic media and real-time bidding.
• Experience working alongside a Demand Side Platform.
• Strategic thinking and proactive client service skills.
• Strong written and verbal communication skills.
• Strong issue resolution and problem-solving capabilities.
• Ability to work well in a cross functional team environment.
• Commitment to inclusive, respectful environments and continuous learning.
• Proficient Excel and PowerPoint skills.

Responsibilities

• Craft strong media planning recommendations tied to client objectives.
• Generate and present integrated media plans across all channels.
• Communicate with clients daily via email and meetings; own deliverables.
• Maintain understanding of syndicated media tools and their planning value.
• Collaborate with analytics to ensure plans align with business objectives and KPIs.
• Negotiate with vendors to secure the best inventory and pricing.
• Provide guidance in analyzing KPIs for strategic media plans.
• Manage IOs, post-IO revisions, and approval of publisher IOs.
• Ensure campaigns hit budgets and KPI targets, and support finance when needed.

Skills

Digital media planning

Programmatic media

Real-time bidding

DSP experience

Strategic thinking

Client service

Excel

PowerPoint

Cross-functional teamwork

Communication skills

Tools

Demand Side Platform

3rd party ad server

Datorama dashboards

Job description

WHO WE ARE

At Basis, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.

We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.

With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.

ABOUT THE TEAM

TheIntegrated Client Solutions(ICS) team provides strategic partnership and integrated media solutions to our diverse suite of clients. We deliverincredible value by helping clients challenge their mediaobjectivesand realize their business ambitions. Powered by best-in-class research and planning tools,ICSworks in partnership with our sales team to tailor ourtech enabledservices approach to drive better outcomes and media campaigns.

WAYS YOU’LL CONTRIBUTE

• Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
• Generating andpresenting integratedmedia plans considering all media channelsbyincorporatingclear rationalebased on client objectives
• Communicating with clients on requests/questions daily over email and owning client meeting and deliverables
• Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand
• Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to businessobjectivesand measures of success
• Negotiating with vendors to secure the best inventory and pricing available for our clients
• Providing guidance andassistinanalyzingKey Performance Indicators (KPI’s) for strategic media plans
• Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
• Operating with a solutions-oriented approach and a high degree of client servicing
• Contributing tohigh levelsof campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
• Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
• Assisting Finance in billing executions and discrepancies
• Completing traffic sheets andassistingwith gathering creative assets and instructions as needed

WHAT YOU BRING TO THE TABLE

• 2+ years of experience in digital media planning and buying
• Understanding and interest in programmatic media and real-time bidding
• Experience working alongside a Demand Side Platform
• Strategic thinking and proactive client service skills
• Strong written and verbal communication skills
• Strong issue resolution and problem-solving capabilities
• Ability to work well in a cross functional team environment
• Passion for staying current with the latest research and media tools to guide recommendations
• Intermediate to Advanced Excel and Powerpoint skills
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

BONUS POINTS

• Hands on DSP buying experience
• Previousclient-facing experience
• Previousholistic media planning experience
• Experience working with a 3rd party ad server
• Experience in digital reporting dashboards such as Datorama
• Experience in holistic media planning with a focus on search and social
• Basis Certified

$61,010 - $75,000 a year

This salary range reflects a typical compensation range for the role and level in most U.S. locations. Final compensation offered will depend on your location, experience, and skills. Total compensation may also include bonuses, equity, and competitive benefits.

Integrity in Hiring

At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in-person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.

If you need assistance with interview accessibility, please contact [e-mail]. Your privacy is important to us, view our policy here.

Anything Else?

Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.

Life With Basis

We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.

Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.