Integrated Media & eCommerce Lead – Hybrid Role

Lucchese Bootmaker; Dallas (TX); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive benefits package

401(k) plan

Paid time off

New hire boot benefit

Job summary

Lucchese Bootmaker, a Dallas-based luxury western brand, seeks a Senior Manager, Integrated Media to lead brand and direct-to-store media across OOH, DOOH, CTV/OTT, direct mail and co-op, managing a multi-million-dollar portfolio. You’ll negotiate partners, design measurement, and drive performance with Finance, Brand, Product and Retail teams.

The role is hybrid in Dallas (3 days in office) with travel up to 20%. Competitive benefits, 401(k), PTO, and a new hire boot benefit are offered.

Qualifications

• 7+ years in integrated or brand media planning and buying across display, out-of-home/DOOH, CTV/OTT, direct mail, and co-op or partnership media.
• Strong vendor negotiation and contract management skills.
• Working knowledge of geo holdouts, matched-market testing and brand-lift measurement, and a healthy skepticism of vendor-reported results.
• Experience building flighting plans and managing budgets across many channels and partners.
• Comfort with co-op program administration and compliance.
• Strong cross-functional communication and project management.
• Experience with The Trade Desk or DV360.
• Experience in luxury, lifestyle or retail brands with a store footprint.
• A bachelor's degree in marketing, communications or business, or equivalent experience.

Responsibilities

• Select, negotiate and manage media partners across out-of-home, airport, programmatic display and CTV, mail houses, print and event partners.
• Plan flighting and market selection so every campaign can be read clearly, and launch new tests such as CTV brand-lift studies.
• Run our wholesale co-op program end to end: accruals, claim rules, proof of performance and monthly utilization tracking, in partnership with Finance.
• Design measurement with our Data Scientist before campaigns go live: geo holdouts, matched markets and brand-lift studies.
• Own creative specs, trafficking and lead times for non-digital media.
• Build launch and campaign calendars together with brand, product, events and wholesale teams.
• Partner with Retention on audiences and mail-file selection.
• Report results against controls and recommend whether to scale, hold or exit each channel.

Skills

Integrated media planning

Vendor negotiation

Geo holdouts / brand lift

Flighting & budget management

Co-op program administration

Cross-functional PM

Education

Bachelor's degree in marketing/communications/business

Tools

The Trade Desk

DV360

Job description

Lucchese Bootmaker, a Dallas-based luxury western brand, seeks a Senior Manager, Integrated Media to lead brand and direct-to-store media across OOH, DOOH, CTV/OTT, direct mail and co-op, managing a multi-million-dollar portfolio. You’ll negotiate partners, design measurement, and drive performance with Finance, Brand, Product and Retail teams.

The role is hybrid in Dallas (3 days in office) with travel up to 20%. Competitive benefits, 401(k), PTO, and a new hire boot benefit are offered.