Specialist, Retention Growth

Lucchese Bootmaker; Dallas (TX); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

401(k)

Paid time off

Boot benefit

Job summary

Lucchese, a Dallas-based luxury bootmaker, seeks a Specialist, Retention Marketing to own our lifecycle email and SMS programs in Klaviyo. You will build, proof, schedule campaigns and flows that keep clients returning and strengthen brand loyalty.

Collaborating with the E‑commerce and creative teams, you will execute segmentation, manage deliverability, and set up A/B tests. You’ll support integrations with Salesforce and Data 360, helping scale our growth marketing efforts from the Dallas

Qualifications

• 2+ years of hands-on email and SMS marketing execution, including Klaviyo.
• Sharp eye for detail and a disciplined QA process.
• Working knowledge of segmentation, list hygiene, deliverability and consent.
• Comfort with A/B testing and basic reporting.
• Strong organization and the ability to work precisely to a calendar and written logic.

Responsibilities

• Build, proof and schedule email and SMS campaigns in Klaviyo against our campaign calendar.
• Build and maintain flows (welcome, browse, cart, post-purchase, win-back, VIP), and QA every send before it goes out.
• Execute segmentation and suppression based on our retention strategy.
• Set up, document and track A/B tests.
• Monitor deliverability (bounces, spam complaints, unsubscribes) and keep our list clean.
• Produce our weekly lifecycle report.
• Support new programs, including client segment migration and our Salesforce, Data 360 and Klaviyo integration.
• Work with creative and E-commerce on assets, product feeds and site content.

Skills

Email & SMS marketing

QA process

Segmentation & deliverability

A/B testing & reporting

Organization & calendar discipline

Education

Bachelor's degree in marketing, communications or business

Tools

Klaviyo

Salesforce

Data 360

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Specialist, Retention Growth

E-Commerce Full Time Professional Dallas, TX, US

Specialist, Retention Marketing

Dallas, TX (Hybrid, 3 days in office) | Full-time

About Lucchese

Since 1883, Lucchese has handcrafted some of the finest cowboy boots in the world, made by hand in Texas by artisans who carry more than 140 years of craft forward. Today we're a western luxury lifestyle brand with stores across the country and a fast-growing digital business. We're building a team that brings the same care to our clients online that our bootmakers bring to every stitch.

The Role

Great craftsmanship is in the details, and so is great email. As our Specialist, Retention Marketing, you'll bring our lifecycle program to life in Klaviyo: building, proofing and sending the email and SMS campaigns and flows that keep our clients coming back. If you take pride in a flawless send and love seeing a test pay off, this role is for you.

What You'll Do

• Build, proof and schedule email and SMS campaigns in Klaviyo against our campaign calendar.
• Build and maintain flows (welcome, browse, cart, post-purchase, win-back, VIP), and QA every send before it goes out.
• Execute segmentation and suppression based on our retention strategy.
• Set up, document and track A/B tests.
• Monitor deliverability (bounces, spam complaints, unsubscribes) and keep our list clean.
• Produce our weekly lifecycle report.
• Support new programs, including client segment migration and our Salesforce, Data 360 and Klaviyo integration.
• Work with creative and E-commerce on assets, product feeds and site content.

What You Bring

• 2+ years of hands-on email and SMS marketing execution, including Klaviyo.
• A sharp eye for detail and a disciplined QA process.
• Working knowledge of segmentation, list hygiene, deliverability and consent.
• Comfort with A/B testing and basic reporting.
• Strong organization and the ability to work precisely to a calendar and written logic.

Nice to Have

• Basic HTML and email template skills.
• A bachelor's degree in marketing, communications or business, or equivalent experience.

Why Lucchese

You'll join a small, close-knit Growth Marketing team in our Dallas office at a moment of real momentum, with the chance to build programs from the ground up and see your impact quickly. You'll work side by side with brand, product, events and retail partners who care deeply about craftsmanship and our clients. We offer a competitive benefits package, a 401(k), paid time off, and, of course, a new hire boot benefit. Welcome to the trail.

Work Arrangement

This is a hybrid role based in our Dallas office (Dragon Street), with 3 days a week in the office.

Applicants must be currently authorized to work in the United States. Lucchese does not offer visa sponsorship for this position.

Lucchese is an equal opportunity employer. Employment decisions are made without regard to race, color, religion or creed, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, physical or mental disability, marital status, genetic information, military or veteran status, or any other characteristic protected by federal, state, or local law. If you need an accommodation during the application process, please contact Human Resources.