Integrated Marketing Specialist - Hybrid

Tractor Supply Company; Brentwood (MD); Hybride; USD 65 000 - 95 000; Plein temps

Résumé du poste

Tractor Supply Company seeks an Integrated Marketing Specialist to help develop and execute integrated marketing plans, acting as the Marketing contact to Merchandising and other internal teams. The role coordinates Go-To-Market strategies across channels, partners with Creative, Loyalty, Digital, Analytics, Store Ops, and Merchandising, and tracks campaign performance and insights.

The position requires 3–4 years of marketing or agency experience, a Bachelor's degree, and strong skills in

Qualifications

• Experience: 3-4 years marketing or agency experience.
• Bachelor’s degree in a related field is required.
• Professional Certifications: None.

Responsabilités

• Serve as a Marketing contact, building relationships with Merchandising and stakeholders.
• Develop integrated marketing plans for tentpole events, seasonal promotions, exclusive brands, product and brand launches.
• Translate strategies into briefs, timelines, channel requirements, deliverables, and success measures.
• Coordinate day-to-day campaign planning and execution across Marketing channels and touchpoints.
• Maintain Go-To-Market planning calendar, project timelines, and campaign documentation.
• Collaborate with cross-functional teams to align plans and manage dependencies.
• Facilitate cross-functional campaign meetings, documenting discussions and next steps.
• Support messaging development and in-store/online execution of marketing strategies.
• Partner with leadership on broader brand campaigns and day-to-day execution.
• Coordinate with vendors and external partners on timelines and assets.
• Incorporate customer insights into planning and report campaign performance.
• Anticipate campaign needs and coordinate time-sensitive opportunities with leadership.
• Assist with budget tracking and other administrative tasks.
• Perform other duties as assigned.

Connaissances

Strong communication

Attention to detail

Project coordination

Formation

Bachelor's degree in related field

Outils

Excel

PowerPoint

Word

Description du poste

Tractor Supply Company seeks an Integrated Marketing Specialist to help develop and execute integrated marketing plans, acting as the Marketing contact to Merchandising and other internal teams. The role coordinates Go-To-Market strategies across channels, partners with Creative, Loyalty, Digital, Analytics, Store Ops, and Merchandising, and tracks campaign performance and insights.

The position requires 3–4 years of marketing or agency experience, a Bachelor's degree, and strong skills in