Integrated Marketing Project Manager

American University; Washington (District of Columbia); Ibrido; USD 73.000 - 75.000; Tempo pieno

Descrizione del lavoro

American University in Washington, DC is seeking an Integrated Marketing Project Manager in the School of Public Affairs to develop, execute, and optimize multi-channel campaigns that advance institutional priorities.

You will translate strategic goals into data-informed marketing initiatives, collaborate with the Communications & Marketing team, and deliver high-quality campaigns on time and within budget, while tracking performance and providing leadership insights for future efforts.

Competenze

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required.
• 3-5 years progressively responsible experience in marketing, campaign management, or a related field.
• Experience managing multi-channel marketing campaigns and working within a collaborative team environment.

Mansioni

• Develop and implement integrated marketing campaigns aligned with organizational priorities.
• Coordinate with SPA’s Communications & Marketing team to produce content across digital channels.
• Monitor campaign performance metrics and optimize across channels to improve engagement.

Formazione

Bachelor's degree in Marketing, Communications, Business Administration, or a related field

Descrizione del lavoro

American University is a student-centered research institutionlocated in Washington, DC, with highly-ranked schools and colleges,internationally-renowned faculty, and a reputation for creatingmeaningful change in the world. Learn more about American University

Department:

School of Public Affairs

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

SEIU Local 500 - Provost & Enrollment Division

This position is part of a collective bargaining unit representedby SEIU Local 500 - Provost & Enrollment Division. That meansthe terms and conditions of your employment are governed byuniversity policy (including the Staff Personnel Policies Manual)and any collective bargaining agreement entered into betweenAmerican University and SEIU Local 500 - Provost & Enrollment Division.

Job Description:

Summary:

The Integrated Marketing Project Manager will work closely withSPA’s Director of Marketing to develop, execute, and optimizeintegrated marketing campaigns that advance organizational goalsand effectively engage target audiences. This role supports thedevelopment of campaign strategy from concept through completion,and will translate institutional priorities into data-informedmarketing initiatives across multiple channels. The IntegratedMarketing Manager will also collaborate with SPA’s largerCommunications & Marketing team to produce compelling content,ensure consistent brand messaging, and deliver high-qualitycampaigns on time and within budget. By monitoring performancemetrics and analyzing results, the Integrated Marketing ProjectManager drives continuous improvement, strengthens return oninvestment, and support the development of strategic insights toleadership to inform future marketing efforts.

Essential Functions:

• 1.) Campaign Strategy and Planning Support the development and implementation of integratedmarketing campaigns that align with organizational priorities andtarget audience needs. Collaborate with marketing leadership todefine campaign objectives, key performance indicators, messaging,and audience targeting strategies. Conduct market research, gatherinstitutional data, and help translate strategic goals intoactionable campaign plans. Assist with timeline development,resource coordination, and campaign planning to support successfulexecution.
• 2.) Campaign Execution and Project Management Manage the day-to-day execution of marketing campaigns,ensuring deliverables are completed on time and aligned withestablished goals. Coordinate with internal stakeholders, creativepartners, digital teams, and external vendors to support workflowand project progress. Monitor campaign activities, identify andaddress challenges, and help maintain consistency in messaging,branding, and overall campaign quality across platforms.
• 3.) Content and Creative Direction Collaborate closely with the SPA Comms team and otherstakeholders to produce campaign content and creative assets acrossdigital channels, including graphics, short-form videos, emailcontent, and social media assets. Provide creative direction andfeedback while designing, editing, and optimizing assets as neededto support campaign goals. Ensure all deliverables maintain a highstandard of quality, consistency, and effectiveness.
• 4.) Channel Strategy and Optimization Support the implementation and management of campaignactivities across digital, social media, email, web, and otherappropriate channels. Assist in deploying campaign assets,monitoring channel performance, and recommending adjustments to improve engagement and reach. Apply best practices and emergingtrends to optimize campaign effectiveness.
• 5.) Performance Measurement and Analytics Track and evaluate campaign performance using establishedmetrics and reporting tools. Analyze engagement, conversion, andother performance data to identify trends and opportunities forimprovement. Prepare reports and dashboards that communicateresults and support data-informed decision-making by marketingleadership.
• 6.) Stakeholder Communication and Compliance Maintain regular communication with internal stakeholders toprovide updates on campaign progress and outcomes. Supportalignment with organizational priorities and help respond toevolving needs. Ensure marketing activities adhere to institutionalpolicies, brand standards, accessibility requirements, and otherrelevant guidelines.
• 7.) Other Duties as Assigned

Position Type/Expected Hours of Work:

• Full-time.
• 35 hours per week.
• Hybrid 1 work modality (3 - 4 days per week on campus).

Salary Range:

• $72,500.00 - $75,000.00 annually.

Required Education and Experience:

• Bachelor's degree in Marketing, Communications, BusinessAdministration, or a related field required.
• 3 - 5 years progressively responsible experience in marketing,campaign management, or a related field.
• Experience managing multi-channel marketing campaigns andworking within a collaborative team environment.

Preferred Education and Experience:

• Master’s degree in a related field preferred (may besubstituted with additional relevant experience).
• Experience with marketing analytics tools, CRM systems, ormarketing automation platforms preferred.

Additional Eligibility Qualifications:

• Demonstrated knowledge of marketing principles, campaignstrategy development, and audience segmentation.
• Strong project management skills with the ability to managemultiple campaigns simultaneously and meet deadlines.
• Ability to analyze data, interpret performance metrics, andtranslate insights into actionable strategies.
• Excellent written and verbal communication skills, includingthe ability to develop and refine messaging for diverseaudiences.
• Proficiency in digital marketing channels, including emailmarketing, social media, web content, and paid media.
• Ability to collaborate effectively with cross-functional teamsand external vendors.
• Strong organizational skills and attention to detail, with theability to manage complex workflows.
• Knowledge of branding principles and experience maintainingconsistent brand standards.
• Ability to manage budgets and allocate resourcesefficiently.
• Strategic thinking skills, with the ability to align marketingefforts with broader organizational goals.
• Adaptability and initiative to respond to changing prioritiesand emerging marketing trends.

Benefits

AU offers a competitive benefits package. Click here to learn about American University's unique benefitoptions .

Other Details

• Hiring offers for this position are contingent on successfulcompletion of a background check.
• Employees in staff positions at American University mustdeliver their services to the university from either the Districtof Columbia, Maryland, or Virginia, or perform work on-site at theuniversity.
• Please note this job announcement is not designed to cover orcontain a comprehensive listing of activities, duties orresponsibilities that are required of the employee for this job.Duties, responsibilities, and activities may change at any timewith or without notice.
• American University is an E-Verify employer.

Current American University Employees

American University current employees must apply through theiremployee Workday account. If you are a current employee at AmericanUniversity, please log into Workday and select the Find Jobs reportwhich will take you to our internal career listings.

Contact Us

For more information or assistance with the American Universitycareers site, email [e-mail].

American University is an equal opportunity, affirmative actioninstitution that operates in compliance with applicable laws andregulations. The university does not discriminate on the basis ofrace, color, national origin, religion, sex (including pregnancy),age, sexual orientation, disability, marital status, personalappearance, gender identity and expression, familyresponsibilities, political affiliation, source of income, veteranstatus, an individual’s genetic information or any other basesunder federal or local laws (collectively "Protected Bases") in itsprograms and activities.