Integrated Marketing Manager: Campaigns, Launches & Growth

PUR Cosmetics; Atlanta (GA); Hybrid; USD 70,000 - 100,000; Full time

Job summary

COSMEDIX in Atlanta, GA is seeking an Integrated Marketing Manager to lead cross-functional campaigns across professional channels, e-commerce, DTC, and Amazon. The role focuses on campaign execution, product launches, digital marketing, and brand activations with a strong emphasis on collaboration and timelines.

The ideal candidate has 3–5 years of integrated marketing experience, excellent project management skills, and the ability to coordinate multi-channel initiatives in a fast-paced

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in integrated marketing, brand marketing, or project management, preferably within beauty, skincare, wellness, or consumer products.
• Exceptional organizational and project management skills with the ability to manage multiple projects simultaneously.
• Experience coordinating cross-functional marketing initiatives from concept through execution.
• Strong attention to detail and commitment to delivering high-quality work.
• Excellent written, verbal, and interpersonal communication skills.
• Experience supporting digital marketing, email marketing, social media, e-commerce, or influencer programs.
• Proficiency with Microsoft Office; experience with project management platforms, Shopify, HubSpot, Klaviyo, or similar marketing tools is a plus.
• Self-motivated, collaborative, adaptable, and comfortable working in a fast-paced environment.

Responsibilities

• Coordinate the execution of integrated marketing campaigns across professional, e-commerce, DTC, Amazon, and digital channels.
• Develop and maintain marketing calendars, campaign timelines, and launch plans.
• Partner with internal teams to ensure projects stay on schedule and deliverables are completed accurately and on time.
• Manage campaign assets, approvals, and communication throughout the project lifecycle.
• Ensure marketing initiatives are consistently executed across all customer and professional touchpoints.
• Coordinate the execution of new product launches from planning through market introduction.
• Partner with Brand Management, Creative, Digital, Education, and Sales teams to develop marketing materials and launch assets.
• Support the creation of merchandising tools, sales collateral, educational materials, promotional campaigns, and customer communications.
• Help ensure every launch is executed consistently across all channels.
• Coordinate website updates, email campaigns, landing pages, blogs, promotional content, and product detail pages.
• Partner with the Digital Marketing team to execute campaigns that support traffic, engagement, and online sales.
• Assist with Amazon content updates and merchandising initiatives.
• Ensure digital assets remain current, accurate, and aligned with the marketing calendar.
• Coordinate influencer partnerships, product seeding, gifting, and creator campaigns.
• Support public relations initiatives, media outreach, award submissions, and product launches.
• Assist in planning trade shows, educational events, customer experiences, and brand activations.
• Help extend the impact of earned media across digital and social channels.
• Serve as a central point of coordination across Marketing, Creative, Digital, Sales, Education, Product Development, and Operations.
• Track project timelines, deliverables, approvals, and launch readiness.
• Communicate project updates and proactively identify opportunities to keep initiatives moving forward.
• Maintain organized marketing resources and project documentation.
• Track campaign performance and prepare post-campaign reporting.
• Monitor marketing KPIs and campaign results.
• Identify opportunities to improve marketing processes, workflows, and execution.
• Support a culture of collaboration, accountability, and continuous improvement.

Skills

Campaign coordination

Cross-functional teamwork

Project management

Digital marketing

Brand marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Shopify

HubSpot

Klaviyo

Microsoft Office

Job description

COSMEDIX in Atlanta, GA is seeking an Integrated Marketing Manager to lead cross-functional campaigns across professional channels, e-commerce, DTC, and Amazon. The role focuses on campaign execution, product launches, digital marketing, and brand activations with a strong emphasis on collaboration and timelines.

The ideal candidate has 3–5 years of integrated marketing experience, excellent project management skills, and the ability to coordinate multi-channel initiatives in a fast-paced