Integrated Marketing Lead, UCAN Programming & Industry

Pinterest; United States; Hybrid; USD 120,000 - 248,000; Full time

Benefits offered by this job

Equity

Hybrid work model

Job summary

Pinterest seeks a strategic leader to manage its relationships with major industry associations across the U.S. and Canada. You will oversee memberships, drive value from partnerships, and coordinate with Sales to translate benefits into measurable business impact.

You will also develop speaking programs for high-profile events, curate executive briefings, and partner with Communications to craft compelling narratives. A strong focus on AI-powered research and reporting will be essential.

Qualifications

• 8+ years in integrated marketing, industry relations, communications or event marketing.
• Experience managing industry association memberships and external relationships.
• Experience preparing spokespeople and executives for stage moments with briefs and talking points.
• End-to-end delivery of events including sponsorships, panels, logistics and budgets.

Responsibilities

• Serve as Pinterest's day-to-day contact for key industry associations (IAB, ANA, MMA, etc.), leading memberships and commitments.
• Ensure memberships deliver value; advise on deepening, sustaining, or exiting relationships.
• Partner with Sales to ensure membership benefits translate to business value.
• Lead speaking opportunities across US/Canada events to match Pinterest voices to stages.
• Develop programming for Pinterest's events and external industry events.
• Support agency events and major client moments with executive panels.
• Prepare spokespeople with briefs and narratives in collaboration with Comms.
• Collaborate with Sales, Marketing and Comms to prioritize high-impact opportunities.
• Track and report value of memberships, events and speaking engagements using AI-backed insights.

Skills

Integrated marketing

Industry relations

Communications

Event marketing

Sourcing speaking opportunities

Education

Bachelor's degree in marketing or communications

Job description

About Pinterest

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

Pinterest's Global Business Organization partners with advertisers, agencies and the wider industry to grow Pinterest's business. This role owns how Pinterest shows up with key industry associations and on the industry's biggest stages, from 3C Ventures, the IAB, the ANA and the MMA to marquee moments like CES and POSSIBLE. You'll be the connective tissue between Pinterest's leaders and the external industry across the U.S. and Canada, shaping visibility, influence and reputation across the advertising and marketing landscape.

What you'll do

• Serve as Pinterest's day-to-day contact for key industry associations — including 3C Ventures, the IAB, the ANA and the MMA — leading memberships and commitments, delivering against contractual obligations, and finding new ways to grow Pinterest's visibility and influence within these organizations.
• Know the industry and these associations inside and out: ensure Pinterest is getting the most value out of each membership, and recommend where to deepen, sustain or exit a relationship when it's no longer earning its keep.
• Partner with Sales leadership to make sure membership benefits (introductions, visibility, data, access) are actually being used and translating into value for the business.
• Inform Pinterest's speakership strategy and lead execution across key U.S. and Canada industry moments — including CES and POSSIBLE — sourcing, pitching and securing speaking opportunities that match the right Pinterest voices to the right stages and ladder up to business priorities.
• Develop programming — talking points, fireside chats, client panels and more — for Pinterest's owned events and industry events across the U.S. and Canada.
• Support programming for occasional agency events (e.g., WPP Stream) and large client moments, such as an executive panel at a major client's company-wide gathering or a top‑five agency holding company event.
• Prepare and support internal spokespeople and executives for speaking engagements, developing briefs, talking points and narratives in partnership with Comms to establish a consistent, compelling Pinterest story across every stage moment.
• Partner with senior stakeholders across Sales, Marketing and Comms to prioritize the highest-impact opportunities and reconcile competing perspectives.
• Track, measure and report on the value and impact of memberships, event investments and speaking engagements, and use those insights to recommend where to deepen, sustain or exit commitments.
• Use AI to accelerate research, speaker briefing prep, event planning and reporting, while applying judgment and verification to establish correctness and quality.

What we're looking for

• Minimum of 8 years of experience in integrated marketing, industry relations, communications or event marketing, with expertise in sourcing and shaping speaking opportunities at major industry events.
• Experience managing industry association memberships or similar external relationships, including evaluating their value and making recommendations on where to invest or pull back.
• Experience preparing spokespeople and executives for stage moments, including developing briefs, talking points and narratives in partnership with communications teams.
• Experience leading the end-to-end delivery of events and activations, including sponsorships, panels, logistics, budgets and timelines across multiple moments at once.
• Experience building effective relationships with senior stakeholders, including Sales leadership, and reconciling perspectives to prioritize the highest-impact work with limited guidance.
• Expertise in written and verbal communication, with the ability to represent a company credibly to external organizations, clients and agency partners.
• Demonstrated experience using AI to accelerate research, briefing and reporting, with a clear approach to validating accuracy and quality.
• Strong track record of critical evaluation and verification of AI-assisted work, with high integrity and ownership: you protect sensitive data, avoid over-reliance on AI and remain accountable for final decisions and deliverables.
• Willingness to travel for key industry events, client events and speaking engagements as needed.
• Bachelor's degree in a relevant field such as marketing or communications, or equivalent experience.

Relocation Statement

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/month and therefore can be situated anywhere in the country.

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$120,321 — $247,718 USD

Our Commitment to Inclusion

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.