Integrated Marketing Lead, UCAN Programming & Industry

Pinterest; New York (NY); Hybrid; USD 120,000 - 248,000; Full time

Job summary

Pinterest is seeking a senior professional to own how the company shows up with key industry associations across the U.S. and Canada, shaping visibility, influence and reputation in the advertising and marketing landscape.

You will lead memberships, ensure value, and partner with Sales to translate benefits into business results, while coordinating speaking opportunities at major events and developing programming for Pinterest-owned events and external moments.

Qualifications

• 8+ years in integrated marketing, industry relations, communications or event marketing
• Experience managing industry association memberships or external relationships
• Experience preparing spokespeople for stage moments with briefs and talking points
• Experience delivering end-to-end events and activations with sponsorships, panels, budgets and timelines
• Ability to build relationships with senior stakeholders, including Sales leadership
• Proven ability to use AI to accelerate research, briefing and reporting with quality control
• Strong evaluation and verification of AI-assisted work and data sensitivity
• Willingness to travel for industry events and speaking engagements

Responsibilities

• Serve as Pinterest's day-to-day contact for key industry associations, leading memberships and commitments
• Ensure value from each membership; advise on continuing, deepening, sustaining or exiting relationships
• Partner with Sales leadership to ensure membership benefits are utilized and deliver value
• Inform Pinterest's speaking strategy and lead execution at US/Canada industry moments like CES and POSSIBLE
• Develop programming for Pinterest's owned events and industry events across the US and Canada
• Support agency events and client moments with executive panels
• Prepare internal spokespeople and executives for speaking engagements with briefs and narratives
• Collaborate with senior stakeholders to prioritize high-impact opportunities
• Track, measure and report value of memberships and speaking engagements, using AI where appropriate
• Use AI to accelerate research, briefing and reporting while verifying accuracy and quality

Skills

Industry relations

Event marketing

Speaking engagements

Relationship management

Strategic partnerships

Education

Bachelor's degree in marketing or communications

Job description

About Pinterest

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

About Pinterest

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. Pinterest's Global Business Organization partners with advertisers, agencies and the wider industry to grow Pinterest's business. This role owns how Pinterest shows up with key industry associations and on the industry's biggest stages, from 3C Ventures, the IAB, the ANA and the MMA to marquee moments like CES and POSSIBLE. You'll be the connective tissue between Pinterest's leaders and the external industry across the U.S. and Canada, shaping visibility, influence and reputation across the advertising and marketing landscape.

What You'll Do

• Serve as Pinterest's day-to-day contact for key industry associations — including 3C Ventures, the IAB, the ANA and the MMA — leading memberships and commitments, delivering against contractual obligations, and finding new ways to grow Pinterest's visibility and influence within these organizations.
• Know the industry and these associations inside and out: ensure Pinterest is getting the most value out of each membership, and recommend where to deepen, sustain or exit a relationship when it's no longer earning its keep.
• Partner with Sales leadership to make sure membership benefits (introductions, visibility, data, access) are actually being used and translating into value for the business.
• Inform Pinterest's speakership strategy and lead execution across key U.S. and Canada industry moments — including CES and POSSIBLE — sourcing, pitching and securing speaking opportunities that match the right Pinterest voices to the right stages and ladder up to business priorities.
• Develop programming — talking points, fireside chats, client panels and more — for Pinterest's owned events and industry events across the U.S. and Canada.
• Support programming for occasional agency events (e.g., WPP Stream) and large client moments, such as an executive panel at a major client's company-wide gathering or a top-five agency holding company event.
• Prepare and support internal spokespeople and executives for speaking engagements, developing briefs, talking points and narratives in partnership with Comms to establish a consistent, compelling Pinterest story across every stage moment.
• Partner with senior stakeholders across Sales, Marketing and Comms to prioritize the highest-impact opportunities and reconcile competing perspectives.
• Track, measure and report on the value and impact of memberships, event investments and speaking engagements, and use those insights to recommend where to deepen, sustain or exit commitments.
• Use AI to accelerate research, speaker briefing prep, event planning and reporting, while applying judgment and verification to establish correctness and quality.

What We're Looking For

• Minimum of 8 years of experience in integrated marketing, industry relations, communications or event marketing, with expertise in sourcing and shaping speaking opportunities at major industry events.
• Experience managing industry association memberships or similar external relationships, including evaluating their value and making recommendations on where to invest or pull back.
• Experience preparing spokespeople and executives for stage moments, including developing briefs, talking points and narratives in partnership with communications teams.
• Experience leading the end-to‑end delivery of events and activations, including sponsorships, panels, logistics, budgets and timelines across multiple moments at once.
• Experience building effective relationships with senior stakeholders, including Sales leadership, and reconciling perspectives to prioritize the highest-impact work with limited guidance.
• Expertise in written and verbal communication, with the ability to represent a company credibly to external organizations, clients and agency partners.
• Demonstrated experience using AI to accelerate research, briefing and reporting, with a clear approach to validating accuracy and quality.
• Strong track record of critical evaluation and verification of AI-assisted work, with high integrity and ownership: you protect sensitive data, avoid over-reliance on AI and remain accountable for final decisions and deliverables.
• Willingness to travel for key industry events, client events and speaking engagements as needed.
• Bachelor's degree in a relevant field such as marketing or communications, or equivalent experience.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times/month and therefore can be situated anywhere in the country.

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only

$120,321—$247,718 USD

Our Commitment To Inclusion

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.

By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.