Integrated Marketing Lead, Cross Product

Stripe; San Francisco (CA); On-site; USD 160,000 - 240,000; Full time

Benefits offered by this job

Equity

Company bonus or commissions

401(k) plan

Medical, dental, vision benefits

Wellness stipends

Job summary

Stripe is hiring an experienced marketer to lead global demand generation programs. You will own cross-product campaigns and global events, collaborating with product marketing, regional teams, and sales to drive growth and pipeline across markets.

You will build scalable programs, measure performance, and mentor a small team while shaping Stripe's storytelling and market activation strategy.

Qualifications

• 8+ years of experience building and running demand generation programs at scale.
• Experience developing multi-channel demand generation strategies and activations across paid media, content, email, events, and webinars.
• Experience defining and using marketing performance metrics to evaluate and improve programs.
• Strong organizational and project management skills; able to lead multiple complex programs.
• Proven ability to partner with Sales, Product Marketing, Content Marketing, and Event Marketing teams.
• Ability to navigate ambiguity and maintain momentum while bringing structure to complex initiatives.

Responsibilities

• Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand.
• Partner with product- and segment-aligned IM leads and regional teams to ensure campaigns are cohesive and aligned with customer journey.
• Collaborate across multiple teams to align priorities and drive pipeline growth.
• Drive programs from brief to execution, measurement, and optimization.
• Evolve online events strategy into scalable engine supporting multiple regions and products.
• Manage a small team with coaching while staying involved in strategy and execution.

Skills

8+ years exp

Demand gen strategy

Multi-channel marketing

Performance metrics

Cross-functional collaboration

Ambiguity navigation

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

Who we are

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About The Team

The Global Demand and Field Marketing team builds full-funnel, integrated marketing programs that connect brand to demand across both sales-led and self-serve customer journeys. Working in close alignment with Product and Go-to-Market teams, we translate business priorities into cohesive campaigns that engage customers and drive measurable growth.

In this role, you’ll collaborate closely with Integrated Marketing leads aligned to specific products and customer segments, as well as with regional demand generation teams. Your focus will be twofold: leading horizontal, cross-product campaigns and programs that bring together Stripe's broader product portfolio, and owning Stripe's global online events program.

We’re looking for an experienced marketer and builder who can develop new and innovative ways to activate Stripe's story in the market. You’ll be skilled at leading through influence across teams, turning complex and varied priorities into a clear strategy, and designing programs that can scale globally with simplicity and consistency.

What you’ll do

This is a hands-on role focused on activating multi-product solution stories and building global programs that benefit teams across products, segments, industries, and regions. You’ll own programs from strategy through execution, strengthening the marketing engine that reaches key decision-makers and creating a more consistent experience across customer journeys, channels, and campaigns.

Responsibilities

• Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand. This includes cross-product thought leadership and programs that amplify high-value content across paid media, content syndication, digital and in-person events, social media, and other channels.
• Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure horizontal campaigns are cohesive, complementary, and aligned with the end-to-end customer journey.
• Bring together partners across Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations to align priorities, execute integrated programs, and contribute to pipeline growth.
• Personally drive programs from brief development and stakeholder alignment through execution, measurement, and optimization, balancing long-term program development with near-term delivery.
• Evolve Stripe's global online events strategy into a scalable, programmatic engine that supports priorities across products, segments, industries, and regions.
• Manage and support a small team,, providing clear priorities, coaching, and feedback while remaining directly involved in program strategy and execution.
• Identify and test innovative ways to reach and engage Stripe’s audiences, using the role’s broad remit to bring creative marketing ideas from concept to execution.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

• 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing.
• Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across channels such as paid media, content, email, events, and webinars.
• Experience defining, managing, and using marketing performance metrics to evaluate and improve programs.
• Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously.
• Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams. Candidates should be prepared to discuss programs they have directly owned.
• Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives.

Preferred Qualifications

• Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows.
• Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency -including taking initiatives from zero to one and scaling them from one to many.
• Experience with or exposure to event or field marketing; direct ownership of an events program is not required.
• Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions.
• Experience in an adjacent discipline, such as strategy consulting or paid media, that contributes to a well-rounded integrated marketing perspective.

In-office expectations

Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in Stripe Delivery Center roles in Mexico City, Mexico, Bengaluru, India, and Dublin, Ireland work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.

Pay and benefits

The annual US base salary range for this role is $160,100 - $240,100. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

• Equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

We look forward to hearing from you.

At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.