Integrated Marketing Designer

Founders Federal Credit Union; Lancaster (SC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid Holidays

Paid Time Off

401k with company contributions + full

Pension Plan

Health and Dental Insurance

Life and AD&D Insurance

Tuition reimbursement

Wellness program

Job summary

Founders Federal Credit Union seeks an Integrated Marketing Designer to join the on-site Marketing team at our Lancaster, SC headquarters. The role combines graphic design, digital advertising, content development and marketing automation to deliver multichannel campaigns for financial products.

The ideal candidate brings advanced Adobe CC skills (Photoshop, Illustrator, InDesign), a strong portfolio, and proven ability to manage multiple campaigns across email, social, web and SEO efforts.

Qualifications

• Bachelor’s degree in Marketing, Integrated Marketing, Graphic Design, Communications, Digital Media or equivalent education and at least five years of directly relevant/progressive professional experience.
• Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign; proficiency in Mac-based creative workflows.
• Portfolio demonstrating exceptional design quality across channels and emphasis on business objectives.
• Demonstrated ability to independently develop and execute multichannel marketing campaigns.
• Excellent writing, editing, proofreading, presentation and interpersonal communication skills.
• Hands-on experience with social media, email marketing, digital advertising and content development.
• Working knowledge of automation, audience segmentation, analytics and performance measurement.
• Ability to use AI-assisted tools responsibly and evaluate outputs.
• Strong project management and problem-solving skills.
• Ability to work independently and meet deadlines.

Responsibilities

• Independently conceptualize, design, develop and execute integrated marketing campaigns while translating complex financial products and maintaining brand standards.
• Proactively recommend creative solutions and campaign enhancements that improve engagement and member experience.
• Create and manage email marketing campaigns, including design, copy, segmentation, automation, testing, and performance analysis.
• Develop, schedule, manage, and optimize organic and paid social media content on relevant platforms.
• Support website content management, landing pages, search optimization, accessibility and user experience improvements.
• Use marketing automation and audience segmentation to deliver personalized communications.
• Apply SEO, SEM, GEO and AEO best practices as appropriate.
• Write, edit, and proofread persuasive copy for advertising, social media, email, websites, and video.
• Support photography, videography, and multimedia production as needed.
• Monitor, analyze and report on campaign performance using analytics tools.
• Interpret data to identify trends and recommend improvements.
• Manage multiple projects from concept to completion with QA and stakeholder coordination.

Skills

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Multichannel marketing

Copywriting

Analytics

Project management

AI-assisted tools

Social media

Education

Bachelor’s degree in Marketing/Design

Tools

HubSpot

Q2 SMART

Q2 Discover

CRM/marketing automation

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Integrated Marketing Designer

Marketing Regular Full-Time Lancaster, SC, US 1 Attachments

2 days ago Requisition ID: 2134

Relax...Join Founders Today!

Founders Federal Credit Union helps our members attain their financial goals. Our innovative services, convenient locations, and friendly employees are dedicated to our members and their financial future. Founders Federal Credit Union is strongly committed to providing the highest level of quality service to our members. We realize our outstanding, dedicated employees make it all happen. We are seeking a talented and motivated individual to join our strong organization and growing Marketing team as a Integrated Marketing Designer located on-site at our Corporate Headquarters in Lancaster, SC. Remote work is not available .

Summary:

The Integrated Marketing Designer is a highly skilled, versatile marketing professional responsible for conceptualizing, developing, executing, and optimizing innovative marketing campaigns across traditional and digital channels. This position combines creative excellence, strategic thinking, technical expertise, analytical capabilities and exceptional project management skills.

As a key member of a dynamic, high-performing marketing team, this position requires advanced proficiency in graphic design and creative production, together with strong working knowledge and hands‑on experience across digital advertising, social media, content development, email marketing, website management, marketing automation, and performance analytics.

The successful candidate is proactive, resourceful, solutions‑oriented and self‑directed; embraces emerging technologies, including artificial intelligence; and independently manages complex projects from concept through completion. The position demands exceptional attention to detail, sound judgment, strong communication, adaptability, and the ability to produce high-quality, brand‑aligned, compliant materials while meeting competing deadlines and supporting measurable business results.

As part of a highly collaborative, multidisciplinary team, this position contributes beyond a single specialty while maintaining deep expertise in design. Understanding consumer behavior, audience segmentation, financial products, and emerging marketing trends is important to strengthening the Founders brand, increasing engagement and supporting organizational growth.

JOB DUTIES:

• Independently conceptualize, design, develop and execute integrated marketing campaigns while translating complex financial products and maintaining brand standards.
• Proactively recommend creative solutions and campaign enhancements that improve engagement, effectiveness and member experience.
• Create and manage email marketing campaigns, including design, copy, segmentation, automation, testing, and performance analysis.
• Develop, schedule, manage, and optimize organic and paid social media content on relevant platforms.
• Support website content management, landing pages, search optimization, accessibility and digital user experience improvements.
• Use marketing automation, digital banking marketing tools, and audience segmentation to deliver personalized targeted communications.
• Apply SEO, SEM, generative engine optimization (GEO) and answer engine optimization (AEO) best practices as appropriate.
• Write, edit, and proofread persuasive, accurate copy for advertising, social media, email, websites, video and other communications.
• Support photography, videography, video editing, motion graphics, and multimedia production as needed.
• Monitor, analyze and report on campaign performance using marketing analytics, advertising platforms, and reporting tools.
• Interpret data to identify trends, assess effectiveness and recommend actionable improvements.
• Manage multiple concurrent projects from concept to completion, ensuring quality, compliance, timely delivery, effective stakeholder coordination, proactive problem-solving, and thorough quality assurance.
• Comply with Founders’ policies and procedures, as well applicable laws, regulations, and statutes issued by federal agencies such as NCUA and FFIEC, including, but not limited to, GLB and BSA. Employees have legal and regulatory obligations to respect and protect the privacy of information and its integrity and confidentiality.
• Perform other duties as assigned.

JOB SPECIFICATIONS:

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Integrated Marketing, Graphic Design, Communications, Digital Media or equivalent education and at least five years of directly relevant/progressive professional experience.
• Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign; proficiency in Mac-based creative workflows.
• Portfolio demonstrating exceptional design quality, versatility across channels, attention to detail and examples of work supporting business objectives.
• Demonstrated ability to independently develop and execute multichannel marketing campaigns.
• Excellent writing, editing, proofreading, presentation and interpersonal communication skills.
• Hands‑on experience with social media, email marketing, digital advertising and content development.
• Working knowledge of automation, audience segmentation, analytics and performance measurement.
• Ability to use AI-assisted tools responsibly and evaluate, verify and refine outputs.
• Strong project management, analytical thinking, organization, prioritization and problem‑solving skills.
• Ability to work independently, exercise sound judgment, meet deadlines and adapt to changing priorities.

Preferred Qualifications & Skills:

• Experience in banking, credit unions or other regulated financial services.
• Experience with HubSpot or comparable CRM and marketing automation systems.
• Experience with Q2 SMART, Q2 Discover or comparable digital banking marketing platforms.
• Photography, videography, video editing, animation or motion graphics capabilities.
• Experience managing paid advertising and interpreting campaign metrics.
• Familiarity with content management systems, HTML/CSS and digital accessibility standards.
• Knowledge of SEO, SEM, GEO and AEO.

Candidate must be available to work on-site Monday-Friday 8:30 am - 5 pm.

Benefits:

• Paid Holidays
• Paid Time Off
• Family-oriented culture that values work/life balance
• Retirement Plan (401k with employer contributions + Pension Plan fully funded by FFCU)
• Comprehensive Health and Dental Insurance
• Life and Accidental Death & Dismemberment Insurance (at no cost to employee)
• Voluntary Supplemental Life Insurance coverage for employee, spouse, and children
• Health Care and Dependent Care Flexible spending accounts
• Long Term Care Plan
• Short-Term and Long-Term Disability Insurance
• Tuition reimbursement to assist with furthering education
• Certifications - Assistance with achieving and maintaining
• Fit Founders Wellness Program

EOE

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