Integrated Marketing Communications Lead - Kohler Ventures

Kohler Co.; New York (NY); Hybrid; USD 104,000 - 131,000; Full time

Job summary

An innovative firm is seeking an Integrated Marketing Communications Lead to shape its voice across digital platforms. This role involves crafting and executing a comprehensive social media strategy, engaging with communities, and driving brand awareness through influencer partnerships. The ideal candidate will have a strong background in social media management, a flair for content creation, and the ability to navigate the fast-paced wellness and tech industries. Join a dynamic team dedicated to enhancing consumer experiences through cutting-edge digital solutions and be part of a mission that prioritizes health and wellness in everyday life.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k

Performance Bonus

Career Growth Opportunities

Diverse Work Environment

Qualifications

• 4+ years of experience in social media management, preferably in wellness or tech.
• Demonstrable track record of leveraging social media for brand awareness.

Responsibilities

• Define and execute the social media strategy for a new health venture.
• Create and manage engaging content across various social media platforms.

Skills

Social Media Management

Influencer Marketing

Content Creation

Written Communication

Crisis Management

Social Media Strategy

Customer Focus

Social Listening

Education

Bachelor's Degree in Marketing

Tools

Content Creation Tools

Video Editing Software

Job description

Integrated Marketing Communications Lead - Kohler Ventures

Work Mode:Hybrid

Location:Hybrid, 3 days/week onsite in Palo Alto, CA or New York City, NY

Opportunity

Kohler Ventures is an independent company wholly owned by Kohler Co., global leader in the manufacture of kitchen and bath products, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations. Our mission is to build new digital businesses that empower consumers to lead healthier lives. We explore how familiar experiences can be enhanced and innovations developed through the integration of leading-edge technology, science, and design. Come join us as we build a best-in-class global multi-disciplinary team across artificial intelligence, machine learning, design, advanced software and hardware engineering, strategy, venture investments, sales, marketing, and partnerships. Our locations are Palo Alto, CA US, New York City, NY US, Kohler, WI US, Seoul, Korea, and Tel Aviv, Israel.

We are seeking an Integrated Marketing Communications Lead to manage Kohler Ventures’ voice across platforms. You will be responsible for developing and executing our social media and community management, influencer marketing strategy, assisting with PR and communications, and creating engaging content.

SPECIFIC RESPONSIBILITIES

• Define and execute the social media strategy of a new health and wellness venture
• Set up and manage social media accounts (Instagram, Facebook, Pinterest, YouTube LinkedIn, TikTok, X, etc.)
• Create, curate and publish high-quality, engaging content that resonates with our target audience – in partnership with content publishers
• Develop campaigns around key launches and brand moments for KV. Own ongoing social content calendar in alignment with the product and marketing calendar
• Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
• Create an influencer framework and strong network of micro, nano, macro influencers and ambassadors that support both paid and organic initiatives
• Develop and distribute PR communications that engage and influence external audiences with a strong focus on building brand love and brand awareness
• Advise on goals, strategies, and tactics to drive media coverage and enable reach upon new consumers and key opinion leaders across business, consumer, and trade press
• Stay up to date with industry developments, wellness trends, social media trends, tools and applications
• Works closely with other members of the Kohler Ventures Commercial team and select external agencies

Skills/Requirements

• Bachelor’s degree from a top tier US institution in Marketing, Communications, or a related field
• 4+ years of experience in social media management, preferably in the wellness and tech industry
• Demonstrable track record of leveraging social media and influencer marketing to build brand awareness, engagement, and drive online sales within a zero to one new business build or high growth business unit
• Excellent written communication skills – strong fluency in English, excellent diction, refined and polished writing
• Proven ability to manage a social media crisis while maintaining brand principles and emotional composure
• Proven ability to stay focused on the customer and maintain the reputation of the brand at all times
• Strong understanding of social media and social listening platforms, algorithms, and best practices with a keen interest in staying up to date
• Proficiency in content creation tools and video editing software
• Previous experience working in a wellness or tech startup is a plus
• Positive, can-do attitude with a strong sense of ownership and ability to drive work forward
• Travel requirement: Approx. 10%

#LI-NR1
#LI-Hybrid

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The approved base salary range for this position is $104,700 - $130,850. The actual base salary offered to a candidate may be higher than the approved range. This will vary depending on a variety of factors including the candidate’s experience, their education, and the work location. This position is subject to Area Salary Differential (Cost of Living Adjustment) that ranges from 16% of base salary for the NYC metro area. The approved base salary range including ASD for this position is $121,452 - $151,786 depending on location. In addition, this position is eligible for a performance bonus and a special project incentive. Available benefits include medical, dental, vision and 401k.

Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [e-mail]. Kohler Co. is an equal opportunity/affirmative action employer.