Integrated Campaign Manager

Comply; Arlington (VA); On-site; USD 110,000 - 130,000; Full time

Job summary

Comply in Arlington, VA is seeking an Integrated Campaign Manager to build demand generation programs across SMB, mid-market, and enterprise segments in financial services. This individual contributor role shapes campaigns from strategy through execution, owning digital programs, webinars, events, and ABM plays to drive pipeline and revenue.

You’ll partner with sales, product marketing, and customer success to ensure campaigns connect to outcomes, while leveraging AI tools and modern platforms

Qualifications

• 5+ years in B2B marketing.
• Proven ownership of integrated demand gen and ABM programs.
• Experience across channels: search, social, pay-per-lead, ABM.
• Strong project management and process improvement.
• Clear, persuasive campaign copy and reporting.
• Familiarity with AI tools and marketing automation platforms.
• Experience collaborating with sales and cross-functional partners.

Responsibilities

• Build integrated and ABM campaigns across SMB to enterprise.
• Set strategy, own budget, activate digital, webinars, events, and ABM channels.
• Develop messaging and content for search, social, and pay-per-lead programs.
• Own webinars from concept to promotion and review.
• Align campaign messaging with buyer needs and industry trends.
• Identify partnerships and influencer opportunities to expand reach.
• Measure performance and recommend improvements to increase pipeline.
• Use AI tools to sharpen segmentation and automate workflows.

Skills

Demand generation

Integrated campaigns

ABM programs

Digital marketing

Campaign management

Sales collaboration

AI tools

Job description

Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector. With more than 5,000 clients and hundreds of employees across the globe, Comply empowers Chief Compliance Officers and their teams to proactively manage regulatory obligations, mitigate risk, and scale with efficiency and confidence.

Comply serves thousands of global financial services clients including broker-dealers, insurers, investment banks, private funds, RIAs, and wealth managers who rely on Comply offerings to power their compliance programs.

About the role

Comply is looking for an Integrated Campaign Manager to build demand generation programs that turn interest into measurable pipeline across SMB, mid-market, and enterprise segments in the financial services market. In this individual contributor role, you’ll shape campaigns from strategy through execution — owning the mix of digital programs, webinars, events, and account-based plays that help expand Comply’s presence with the firms we serve. You’ll work closely with sales, product marketing, and customer success to make sure every campaign connects back to pipeline, revenue, and return.

You’ll love this role if you thrive on ownership, enjoy building integrated programs end to end, and want to see the direct business impact of your work.

What you'll do

• Build integrated and ABM campaigns that engage financial services buyers across SMB, mid-market, and enterprise segments — driving qualified pipeline from awareness through conversion.
• Set campaign strategy, own the budget, and activate the right mix of digital programs, webinars, events, third-party placements, and account-based channels.
• Develop messaging and content assets that connect with buyers across search, social, and pay-per-lead programs — adapting tone and angle to each channel and audience.
• Own webinars from concept through promotion, delivery, follow-up, and performance review.
• Partner with product marketing, sales, SDRs, and customer success to align campaign messaging with buyer needs, pain points, and industry trends.
• Identify partnerships, sponsorships, association relationships, and influencer opportunities that expand reach and support campaign goals.
• Measure campaign performance, surface actionable insights, and recommend improvements that increase pipeline and return.
• Use AI tools and modern marketing platforms to sharpen segmentation, automate workflows, and optimize campaigns.

What success looks like in your first 90 days

• You’ve audited active campaigns, and built a clear picture of pipeline performance, gaps, and quick wins.
• You’ve launched or materially optimized at least one integrated campaign with defined goals, a segmented audience, and a full channel mix.
• You’ve delivered a performance report with campaign results and a concrete roadmap recommendation for the next quarter.

What you’ll bring

Must-have

• 5+ years in B2B marketing with hands-on experience across demand generation, digital marketing, and field marketing.
• Proven track record owning integrated demand generation and ABM programs — from strategy and brief through launch, measurement, and optimization.
• Experience running campaigns across multiple channels: search, social, pay-per-lead, and account-based motions.
• Strong project management judgment — you can prioritize, improve process, and keep multiple programs moving without dropping threads.
• Clear, compelling communication: persuasive campaign copy and concise reporting on goals, metrics, and results.
• Working familiarity with AI tools and modern marketing automation platforms for segmentation, workflow automation, or optimization.
• Experience working collaboratively with sales and cross-functional partners in a fast-moving environment.

Nice-to-have

• Experience marketing into financial services or another regulated, committee-driven industry.
• Experience using AI for campaign personalization, predictive account scoring, and content velocity.

The all-in total compensation for this role is $120,000 and $143,000 , and is specific to the United States. A reasonable estimate of the base salary range would be $110,000 - $130,000 plus applicable bonus/benefit offerings, etc., as those similarly situated within the Company. It takes into account a wide range of factors that are considered in making compensation decisions, including, but not limited to, skill sets, training, licensure and certification, and experience.

Comply is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.

Applicants must be authorized to work for any employer in the United States. Currently, we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The pay range for this role is:

110,000 - 130,000 USD per year (Arlington Office)