Integrated Brand Marketing Specialist

Fanatics; New York (NY); On-site; USD 78,000 - 95,000; Full time

Job summary

A leading sports merchandise company is hiring a Casino Campaign Coordinator in New York. This role focuses on supporting campaign planning and execution, ensuring asset organization and team communication. Candidates should have experience in campaign management and collaboration across various teams. The position offers a competitive salary and extensive benefits, including medical, dental, and a home office setup allowance.

Benefits

Medical insurance

Dental and vision insurance

401K plan

Paid time off

Wellhub

Pet insurance

Family care benefits

$700 home office setup allowance

Qualifications

• Proficient in planning, tracking, and managing campaign timelines.
• Demonstrated ability to consolidate inputs from multiple teams.
• Strong organizational skills to manage campaign asset inventories.
• Experience collecting performance data and communicating outcomes.

Responsibilities

• Assist in maintaining the Casino campaign calendar.
• Help prepare campaign briefs with cross-functional input.
• Coordinate with media and creative teams for asset delivery.
• Support reporting by gathering performance data.
• Document and share campaign learnings for future improvements.
• Maintain organized records of campaign assets.
• Provide logistical support for campaign-related meetings.
• Assist with product launches in broader campaign plans.

Skills

Campaign Coordination & Calendar Management

Cross-Functional Collaboration

Asset Tracking & Project Documentation

Reporting & Insights Gathering

Tools

Asana

Trello

JIRA

Confluence

Google Drive

SharePoint

Job description

Overview

Fanatics Casino Campaign Coordinator

Primary Focus: Support the planning, coordination, and execution tracking of Fanatics Casino's integrated brand and hero acquisition campaigns. This role ensures campaign documentation, asset organization, and cross-team communication run smoothly.

Key Responsibilities

• Assist in maintaining the Casino campaign calendar, ensuring updates are accurate and accessible to all stakeholders.
• Help prepare campaign briefs, collating input from cross-functional partners and ensuring alignment with brand positioning and business objectives.
• Coordinate with media, creative, and CRM teams to track asset delivery timelines and requirements.
• Support reporting efforts by gathering performance data and summarizing campaign outcomes for internal distribution.
• Document and share campaign learnings, helping to improve future planning and collaboration.
• Maintain organized records of campaign assets, approvals, and project status.
• Provide administrative and logistical support for campaign-related meetings, including agenda creation and note-taking.
• Assist with integration of product launches and FanCash initiatives into broader campaign plans under the guidance of the Director.

Required Skills

• Campaign Coordination & Calendar Management Proficient in planning, tracking, and managing campaign timelines, with experience maintaining an accessible campaign calendar across stakeholders.
• Cross-Functional Collaboration Demonstrated ability to consolidate inputs from multiple teams such as Brand Strategy, Product Marketing, media, creative, and CRM ensuring alignment with brand positioning and business goals.
• Asset Tracking & Project Documentation Strong organizational skills to manage campaign asset inventories, approval workflows, timelines, and historical documentation of campaign learnings and performance summaries.
• Reporting & Insights Gathering Experience collecting performance data, synthesizing findings into clear summaries, and communicating outcomes to internal teams for improved future execution.

Nice-to-Have / Preferred Experience

• Familiarity with brand marketing in regulated sectors (e.g., gaming or iGaming), ensuring compliance within integrated campaigns.
• Hands-on experience with campaign management tools (e.g., Asana, Trello, JIRA) or shared documentation platforms (e.g., Confluence, Google Drive, SharePoint).
• Experience supporting omnichannel campaignsworking across digital, social, email / CRM, and product integration touchpoints.

The base salary range for this role is $78,000 per year - $95,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

In addition to the base and bonus full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like Wellhub, Pet Insurance, Family Care Benefits, and more. We'll also give you $700 USD (or local equivalent) to set up your home office!