Integrated & Brand Marketing Manager — Hybrid

Ballerina Farm; Kamas (UT); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Paid Time Off

Health benefits including medical, d​e

Parental Leave

Job summary

Ballerina Farm is seeking a Manager, Integrated & Brand Marketing to lead the development and execution of integrated marketing across product marketing, CRM, email and SMS, lifecycle marketing, paid media, e-commerce, retail, and brand channels.

The role collaborates with Creative, Growth, Social, Influencer, PR, E‑commerce, Retail, Product Development, Operations and Supply Chain to unify marketing strategies with business priorities, driving growth and measurable results.

Qualifications

• 7+ years of experience across brand, integrated, product, growth or consumer marketing, ideally in high-growth brands.
• Proven track record leading integrated campaigns from strategy through execution.
• Strong CRM, lifecycle marketing, and e-commerce understanding.

Responsibilities

• Develop and own integrated marketing strategies across DTC, CRM, paid media, social, influencer, PR, retail, and marketplaces.
• Own GTM for new products, launches, and partnerships with clear timelines and ownership.
• Lead cross-functional GTM meetings and coordinate launch readiness across marketing, product, and operations.
• Oversee CRM and lifecycle programs, including Email/SMS and retention initiatives.
• Partner with growth analytics to translate data into actionable decisions.

Skills

Brand marketing

Integrated marketing

Growth marketing

CRM & lifecycle

Cross-functional leadership

Project management

Strategic planning

Tools

CRM platforms

Marketing analytics

Job description

Ballerina Farm is seeking a Manager, Integrated & Brand Marketing to lead the development and execution of integrated marketing across product marketing, CRM, email and SMS, lifecycle marketing, paid media, e-commerce, retail, and brand channels.

The role collaborates with Creative, Growth, Social, Influencer, PR, E‑commerce, Retail, Product Development, Operations and Supply Chain to unify marketing strategies with business priorities, driving growth and measurable results.