Instructional Designer — Remote Options & 401(k) Match

McDonalds; Owensboro (KY); Hybrid; USD 52,000 - 78,000; Full time

Benefits offered by this job

401(k) matching

Flexible remote options

Job summary

McDonalds in Owensboro, KY is seeking an Instructional Designer to craft designs that defend brand voice across campaigns. Bring about 5+ years in a creative role and hands-on experience with Atomic Design, plus mentoring capabilities to guide teammates.

The role emphasizes aligning copy and visuals with McDonalds's voice for full-time campaigns. The designer will adapt concepts for paid, owned, and earned media, ensuring the Owensboro market reflects the brand's standards on the sales floor.

Qualifications

• Mentoring chops and curiosity to grow
• Experience with Atomic Design near Owensboro, KY
• Around 5+ years in a creative role
• Judgment to distinguish a drill from a real situation

Responsibilities

• Catch the brand drift early, before Owensboro, KY field reps improvise their own
• Resurface old McDonalds archives for motifs worth a second, sharper life
• Generate concepts for full-time campaigns spanning paid, owned, and earned media
• Frame each design decision in terms the Owensboro, KY sales floor can repeat
• Wireframe the unglamorous Attention Management screens with the same care as the hero shot
• Write, edit, and shape copy that reflects McDonalds's voice and values

Skills

Atomic Design

Mentoring

Creative thinking

Tools

Miro

Job description

McDonalds in Owensboro, KY is seeking an Instructional Designer to craft designs that defend brand voice across campaigns. Bring about 5+ years in a creative role and hands-on experience with Atomic Design, plus mentoring capabilities to guide teammates.

The role emphasizes aligning copy and visuals with McDonalds's voice for full-time campaigns. The designer will adapt concepts for paid, owned, and earned media, ensuring the Owensboro market reflects the brand's standards on the sales floor.