Insights Strategy Manager — Consumer & Brand

GoTo Foods; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

GoTo Foods is seeking a Consumer Insights Manager to join its Consumer Insights & Analytics team. You will support marketing and consumer research initiatives, conducting primary research and analytics to inform strategic decisions. The ideal candidate should have a background in consumer research and analytics, ideally in the restaurant industry.

Your role involves identifying business drivers, managing research projects, and collaborating with marketing leadership to define research needs. A Bachelor’s degree in a relevant field and 2+ years of relevant experience are required.

Qualifications

• 2+ years of experience in consumer and guest research within the restaurant industry.
• 2+ years of experience in business/marketing analytics within the restaurant industry.

Responsibilities

• Identify key business questions, drivers, and trends.
• Conduct strategic analysis across all areas of the business.
• Manage all aspects of research projects.
• Develop analyses using internal and syndicated sources.
• Regular engagement with brand marketing teams.

Skills

Advanced Knowledge of Microsoft Excel

Advanced Knowledge of PowerPoint

Experience in social listening

Customer segmentation

Ability to analyze quantitative and qualitative data

Strong organizational skills

Education

Bachelor’s degree in business administration or related field

Job description

GoTo Foods is seeking a Consumer Insights Manager to join its Consumer Insights & Analytics team. You will support marketing and consumer research initiatives, conducting primary research and analytics to inform strategic decisions. The ideal candidate should have a background in consumer research and analytics, ideally in the restaurant industry.

Your role involves identifying business drivers, managing research projects, and collaborating with marketing leadership to define research needs. A Bachelor’s degree in a relevant field and 2+ years of relevant experience are required.