Insights & Analytics Manager, Americas Customer Success · Miami ·

Asklocala; Miami (FL); Hybrid; USD 85,000 - 100,000; Full time

Job summary

A leading company in omnichannel advertising is seeking an Insights & Analytics Manager to enhance client strategies using geo-spatial data. This hybrid role involves pre-sales and post-sales responsibilities, focusing on Tier 1 clients. Ideal candidates have a strong background in ad tech and data analysis, supported by solid communication skills.

Benefits

Medical, Dental & Vision Insurance

401k with company match

Paid Parental Leave

Paid Vacation, Sick Time & Holidays

Qualifications

• 3+ years experience in ad tech/digital advertising.
• Strong understanding of media agency landscape.
• Client-facing experience.

Responsibilities

• Provide market insights to accelerate deal closures.
• Develop measurement insights reports.
• Train Account Managers on insights usage.

Skills

Analytical Skills

Client Management

Data Analysis

Communication

Excel Proficiency

Education

Bachelor's degree

Master's degree

Tools

Tableau

Job description

Locala’s omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer. Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries.

With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai.

ROLE

Reporting to the Global VP Customer Success, the Insights & Analytics Manager holds a pivotal position in the organization. They contribute to the company’s prospecting efforts while providing thorough analysis, insights, and recommendations related to top-priority industries and/or advertisers identified by the local Sales leads. They are responsible for developing and advancing our local-territorial expertise fueled by geo-spatial data. Additionally, they support our Account Management teams during post-sales. Their focus aligns with the sales’ prospecting targets and existing client segmentation, primarily working with Tier 1 prospects and clients as defined by local Sales Leads and Planhat client tiering.

The preferred work arrangement is a hybrid schedule based out of the Miami office.

MAIN RESPONSIBILITIES

Pre-sales:

• Provides market insights and trends based on internal data to the Sales team to accelerate deal closures. Industries/verticals will be defined with Sales leads each year.
• Works with the Marketing Team to develop content strategies, providing relevant data-driven content.
• Assists in or leads product demos (Locala Planning) focusing on Tier 1 prospects.
• Creates custom decks for Tier 1 prospects.
• Provides ongoing input to sales leads on enhancing insights and analytics offerings.
• Responsible for technical improvements of sales enablement collateral in collaboration with the Sales enablement team.

Post-sales:

• Works with local Customer Success leads to develop measurement insights reports.
• Co-develops and presents post-sales reports for Tier 1 clients.
• Trains Account Managers on using advanced insights to drive upsell opportunities.
• Develops upsell recommendations for Tier 1 clients to foster loyalty.
• Co-develops and presents QBR/YBR for Tier 1 clients.
• Provides Tableau training for Account Managers and documents data retrieval processes.

Your profile:

• Bachelor’s degree required; Master’s preferred.
• 3+ years experience in ad tech/digital advertising.
• Strong understanding of the media agency landscape.
• Client-facing experience.
• Advanced proficiency in Excel and working with large datasets.

We offer a remote-first environment, engaging culture, and training & development, along with a benefits package including:

• Medical, Dental & Vision Insurance – 100% paid for employees, 80% for dependents.
• 401k with company match.
• Paid Parental Leave.
• Paid Vacation, Sick Time & Holidays.
• Base salary $85,000-100,000, with up to $15,000 in bonuses.