Inside Sales Representative

Insight Global; Town of Texas (WI); On-site; USD 45,000 - 70,000; Full time

Job summary

Insight Global is seeking a motivated Inside Sales Representative to support sales growth across three brands. The ISR handles inbound/outbound inquiries, provides quotes, and supports the outside sales team and manufacturer reps, while nurturing direct customer accounts.

You will collaborate with the sales team, manage CRM/ERP data, and drive pipeline through outbound campaigns. The ideal candidate has 2–5 years in inside sales or sales support, excellent communication, and a track record of

Qualifications

• 2–5 years of inside sales, customer service, or sales support, ideally within electronics, industrial, or B2B distribution environments.
• Experience supporting outside sales teams or manufacturers’ representatives is preferred.
• Strong verbal and written communication skills, with a professional, customer-focused phone presence.
• Proficiency with CRM and ERP systems (e.g., Microsoft Dynamics 365 or similar) and Microsoft Office applications (Excel, Word, Outlook).
• Demonstrated ability to manage a high volume of inbound and outbound customer interactions in a fast-paced environment.
• Strong organizational skills and attention to detail, particularly in quoting and order accuracy.
• Comfortable making proactive outbound sales calls and working on structured call campaigns.

Responsibilities

• Respond promptly and professionally to inbound customer inquiries via phone, email, and web regarding products, pricing, availability, and order status.
• Conduct outbound call campaigns based on target customer lists to generate new leads, re-engage dormant accounts, support Tier 2/3 accounts with quote follow-up, and expand existing relationships.
• Maintain a high standard of customer service across all inbound and outbound interactions.
• Customer response needs to be within 4 hours and on the same day. Connecting with customers where we need more time to respond and setting a follow-up date/time.
• Partner with outside sales representatives and manufacturers’ reps to support their assigned accounts, including quote preparation, order entry, and follow-up.
• Prepare and deliver accurate, timely price quotations for the outside sales team, including real-time support while team members are traveling or on-site with customers.
• Coordinate with outside sales and reps on account strategy, pricing, and customer follow-up to support deal closure.
• Serve as the primary point of contact for large direct customer accounts, managing day-to-day order activity, quoting, and issue resolution.
• Build and maintain strong working relationships with customers, distributors, and manufacturers’ reps to drive repeat business and customer satisfaction.
• Identify upsell and cross-sell opportunities during customer interactions and route qualified opportunities appropriately.
• Accurately enter and maintain customer and opportunity data in CRM and ERP systems.
• Track and report on outbound call campaign activity and results, including calls made, conversions, and follow-up actions.
• Maintain data hygiene and follow established CRM standards and processes.
• Collaborate with the Sales Supervisor and broader sales team on pipeline development, campaign strategy, and territory coverage.
• Coordinate with Customer Service, Applications Engineering, and Operations to resolve customer issues and ensure order accuracy.
• Maintain current product knowledge across three product lines.
• Perform other duties as assigned.

Skills

CRM proficiency

ERP systems

Customer service

Communication skills

Quote/quoting experience

Education

High school diploma or equivalent

Associate’s or Bachelor’s degree in Business/Marketing or related field

Tools

Microsoft Dynamics 365

Microsoft Office (Excel/Outlook/Word)

Job description

We are seeking a motivated and customer-focused Inside Sales Representative (ISR) to support sales growth within 3 of our customer's brands. This role manages inbound and outbound customer interactions, provides quoting and order support to the outside sales team and manufacturers’ representatives, and manages relationships with direct customer accounts. The ISR executes outbound call campaigns against targeted customer lists to generate new opportunities, delivers real-time quote support to outside sales team members while they are traveling, and serves as a responsive, knowledgeable point of contact for customers across all three brands. Success requires strong communication skills, CRM proficiency, and the ability to manage a high volume of customer interactions in a fast-paced sales environment.

General Duties and Responsibilities:

• Respond promptly and professionally to inbound customer inquiries via phone, email, and web regarding products, pricing, availability, and order status.
• Conduct outbound call campaigns based on target customer lists to generate new leads, re-engage dormant accounts, support Tier 2/3 accounts with quote follow-up, and expand existing relationships.
• Maintain a high standard of customer service across all inbound and outbound interactions.
• Customer response needs to be within 4 hours and on the same day. Connecting with customers where we need more time to respond and setting a follow-up date/time.

Outside Sales & Manufacturers’ Rep Support

• Partner with outside sales representatives and manufacturers’ reps to support their assigned accounts, including quote preparation, order entry, and follow-up.
• Prepare and deliver accurate, timely price quotations for the outside sales team, including real-time support while team members are traveling or on-site with customers.
• Coordinate with outside sales and reps on account strategy, pricing, and customer follow-up to support deal closure.

Large Direct Account Management

• Serve as the primary point of contact for large direct customer accounts, managing day-to-day order activity, quoting, and issue resolution.
• Build and maintain strong working relationships with customers, distributors, and manufacturers’ reps to drive repeat business and customer satisfaction.
• Identify upsell and cross-sell opportunities during customer interactions and route qualified opportunities appropriately.

CRM & Data Management

• Accurately enter and maintain customer and opportunity data in CRM and ERP systems.
• Track and report on outbound call campaign activity and results, including calls made, conversions, and follow-up actions.
• Maintain data hygiene and follow established CRM standards and processes.
• Collaborate with the Sales Supervisor and broader sales team on pipeline development, campaign strategy, and territory coverage.
• Coordinate with Customer Service, Applications Engineering, and Operations to resolve customer issues and ensure order accuracy.
• Maintain current product knowledge across three product lines.
• Perform other duties as assigned.

Performance Goals & Key Performance Indicators (KPIs):

Drive results by responding quickly to customer inquiries, supporting outside sales and manufacturers’ reps with accurate quoting, growing large direct accounts, and generating new pipeline through consistent outbound call campaign execution.

ISR Activities & Ramp Goals

• First 30 Days
• Complete onboarding on CRM, ERP, phone/telephony systems, and product training across Transtector, PolyPhaser, and Integra Optics.
• Shadow outside sales reps and the Sales Supervisor on customer calls and quoting workflows.
• Learn the assigned account base, target customer lists, and outbound call campaign process.
• Begin handling inbound customer inquiries with support from the team.
• First 60 Days
• Independently manage inbound customer inquiries and quoting requests for assigned accounts.
• Launch first outbound call campaign against an assigned target customer list.
• Provide consistent quote turnaround support to outside sales team members while traveling.
• Build working relationships with key large direct accounts and assigned manufacturers’ reps.
• First 90 Days
• Fully own inbound/outbound customer support and quoting for assigned accounts and territories.
• Meet call volume, quote turnaround, and campaign activity targets.
• Demonstrate consistent CRM data accuracy and process adherence.
• Contribute to pipeline growth through proactive outbound prospecting.

Key Performance Indicators by Function

Success in this role is measured by responsiveness, quoting accuracy, outbound campaign execution, and the impact of ISR support on outside sales and large account performance.

• Responsiveness & Service: Inbound response time, call/email handling volume, and customer satisfaction.
• Quoting Support: Quote turnaround time, quote accuracy, and quote-to-order conversion.
• Outbound Campaign Performance: Calls completed, contact rate, conversion rate, and new opportunities generated.
• Account Growth: Revenue and order volume from large direct accounts, upsell/cross-sell rate, and account retention.
• Outside Sales & Rep Support: Quote turnaround for traveling reps, rep satisfaction, and deal support responsiveness.
• Data Quality & CRM Adoption: Record accuracy, CRM data completeness, and activity logging consistency.

Qualifications

• High school diploma or equivalent required; Associate’s or Bachelor’s degree in Business, Marketing, or a related field preferred.
• 2–5 years of experience in inside sales, customer service, or sales support, ideally within electronics, industrial, or B2B distribution environments.
• Experience supporting outside sales teams or manufacturers’ representatives is preferred.
• Strong verbal and written communication skills, with a professional, customer-focused phone presence.
• Proficiency with CRM and ERP systems (e.g., Microsoft Dynamics 365 or similar) and Microsoft Office applications (Excel, Word, Outlook).
• Demonstrated ability to manage a high volume of inbound and outbound customer interactions in a fast-paced environment.
• Strong organizational skills and attention to detail, particularly in quoting and order accuracy.
• Comfortable making proactive outbound sales calls and working on structured call campaigns.