Inside Sales Manager

A. O. Smith Corp.; Appleton (WI); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Retirement plan

Disability insurance

Tuition assistance

Job summary

A.O. Smith Corp. in Appleton, WI seeks a Sales Manager to develop, execute and evaluate sales strategies for retail and contractor channels in the Clean Water Center.

The role includes supervising a retail sales team, leading training classes, and coordinating cross-department activities to maximize customer satisfaction and sales growth. You will drive lead generation with the marketing team, perform in-home consultations when needed, and ensure safety and quality standards are met.

Qualifications

• Bachelor's degree preferred, but not required.
• Experience in sales or new business development.
• Experience implementing professional service business models.
• Strong skills in the business development, account management and sales process.
• Proficiency in MS Office Products is required. Experience in Salesforce CRM is a plus.

Responsibilities

• Carries out supervisory responsibilities in accordance with the organizations policies and applicable law.
• Train, mentor and direct a team of retail sales representatives to ensure customer satisfaction and sales growth.
• Lead monthly water training classes for the service and sales departments.
• Coordinate retail and dealer sales activities with the Office Manager and Service Manager to ensure clear inter-department communication.
• Conduct regular job shadow with direct reports to assist in employee growth and ensuring adherence to company standards
• Ensure all company safety standards and processes to meet organizational policies, OSHA standards and minimize employee risk are adhered to by direct reports at all times.
• Provide direction and communication to employees so that customer wants are answered in timely, efficient and knowledgeable manner.
• Provide continual evaluation of sale department processes and procedures.
• Establish work procedures and processes that support company and department standards, procedures and strategic objectives
• Facilitate new processes, tools, communications, training and methodologies to ensure operational success in the sales department
• Collaborate with cross-functional managers to facilitate relationships between departments to achieve organizational goals and objectives
• Determine how to position and sell core products and technologies through contractors, in-home sales, lead generation and sales management
• Provide in-field assistance to contractor customers via phone or in person to develop lasting partnerships built on superior customer service and trust.
• Work alongside the General Manager and Marketing team to facilitate new lead generation programs and campaigns.
• Conduct in-home sales consultations until a time when 3 or more Retail Project Coordinators are employed.
• Communicate appropriate information regarding department, customer, or employee issues to the General Manager, cross functional managers or HR
• Respond to and resolve employee relations’ issues
• Conduct performance reviews for all direct reports
• Address disciplinary and/or performance problems according to company policy
• Coordinate and lead instruction of continuing education and service training classes to dealers
• Lead internal campaigns to grow dealer customer base.
• Other responsibilities may be assigned as necessary.

Skills

Sales experience

Business development

Account management

Sales process

Education

Bachelor's Degree

Tools

MS Office

Salesforce CRM

Job description

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Date: Sep 15, 2026

Location(s):

Appleton, WI, US, 54914

Business Unit: NAWT

Workplace Setting: Onsite

Company / Location Information

A.O. Smith is a global leader applying innovative technologies and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products for residential and light commercial applications. A. O. Smith is headquartered in Milwaukee, Wisconsin, with approximately 12,000 employees at operations in the United States, Canada, China, India, Mexico, the Netherlands, and the United Kingdom.

Primary Function

The Sales Manager is responsible for the development, execution and evaluation of sales strategies for retail and contractor customer channels in the Clean Water Center.

Responsibilities

• Carries out supervisory responsibilities in accordance with the organizations policies and applicable law.
• Train, mentor and direct a team of retail sales representatives to ensure customer satisfaction and sales growth.
• In conjunction with the service manager, lead monthly water training classes for the service and sales departments.
• Coordinate retail and dealer sales activities with the Office Manager and Service Manager to ensure clear inter-department communication.
• Conduct regular job shadow with direct reports to assist in employee growth and ensuring adherence to company standards
• Ensure all company safety standards and processes to meet organizational policies, OSHA standards and minimize employee risk are adhered to by direct reports at all times.
• Provide direction and communication to employees so that customer wants are answered in timely, efficient and knowledgeable manner.
• Provide continual evaluation of sale department processes and procedures.
• Establish work procedures and processes that support company and department standards, procedures and strategic objectives
• Facilitate new processes, tools, communications, training and methodologies to ensure operational success in the sales department
• Collaborate with cross-functional managers to facilitate relationships between departments to achieve organizational goals and objectives
• Determine how to position and sell core products and technologies through contractors, in-home sales, lead generation and sales management
• Provide in-field assistance to contractor customers via phone or in person to develop lasting partnerships built on superior customer service and trust.
• Work alongside the General Manager and Marketing team to facilitate new lead generation programs and campaigns.
• Conduct in-home sales consultations until a time when 3 or more Retail Project Coordinators are employed.
• Communicate appropriate information regarding department, customer, or employee issues to the General Manager, cross functional managers or HR
• Respond to and resolve employee relations’ issues
• Conduct performance reviews for all direct reports
• Address disciplinary and/or performance problems according to company policy
• Coordinate and lead instruction of continuing education and service training classes to dealers
• Lead internal campaigns to grow dealer customer base.
• Other responsibilities may be assigned as necessary.

Qualifications

• Bachelor's degree preferred, but not required
• Reliable transportation and valid drivers license and proof of insurance. A background check is required.
• Experience in sales or new business development.
• Experience implementing professional service business models.
• Strong skills in the business development, account management and sales process.
• Proficiency in MS Office Products is required. Experience in Salesforce CRM is a plus.

Education (AOS)

Bachelor's Degree

Years of Experience

Minimum of 5 years related work experience

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

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ADA Statement & EEO Statement

In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status.

We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Nearest Major Market: Appleton

Nearest Secondary Market: Oshkosh

Job Segment: Pre-Sales, Marketing Manager, Sales Management, Wastewater, Water Treatment, Sales, Marketing, Engineering