Innovation Brand Manager — CPG Growth
heinz
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Job summary
Kraft Heinz in Chicago is seeking Brand Managers to drive Innovation Marketing initiatives, guiding consumer insight, concept ideation, product development, and packaging design to deliver bold, market-ready innovations. You will lead cross-functional teams and manage the stage-gate process to balance consumer needs with business goals.
You will partner with Insights, R&D, quality, ops, sales and finance to validate or invalidate key assumptions, leveraging syndicated data to inform
Qualifications
- 5+ years in CPG product commercialization and brand management.
- Experience with the stage gate process from idea to retail launch.
- Familiarity with Nielsen/Circana/IRI data and insights-driven decisions.
Responsibilities
- Manage multi-year innovation strategy and pipeline rooted in consumer pain points.
- Collaborate with R&D, insights, quality, ops, sales and finance to validate ideas.
- Oversee packaging design and consumer validation for new products.
- Lead stage-gate process with visibility on risks and opportunities.
- Leverage syndicated data to drive growth and category insights.
- Maintain a consumer-first mindset in day-to-day decisions.
- Champion an innovation culture within the Marketing team.
Skills
Job description
Kraft Heinz in Chicago is seeking Brand Managers to drive Innovation Marketing initiatives, guiding consumer insight, concept ideation, product development, and packaging design to deliver bold, market-ready innovations. You will lead cross-functional teams and manage the stage-gate process to balance consumer needs with business goals.
You will partner with Insights, R&D, quality, ops, sales and finance to validate or invalidate key assumptions, leveraging syndicated data to inform
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