Influencer Strategy & Campaign Lead

Jobtailor; California (MO); On-site; USD 85,000 - 125,000; Full time

Job summary

Jobtailor is seeking a seasoned influencer marketing professional to lead campaign strategy and talent partnerships. You will source and evaluate creators, develop compelling content briefs, and work with Legal to ensure regulatory compliance.

You will analyze campaign performance and translate insights into scalable programs. You will collaborate with cross-functional teams to optimize influencer assets for paid social, manage travel logistics, and support events to deliver outstanding partner

Qualifications

• Bachelor’s degree or undergrad equivalent required.
• 3+ years in marketing, especially social media and influencer marketing.
• Understanding of social channels and creator marketplace.
• Experience managing and contracting influencer talent.
• Experience using AI to accelerate ideation, content, insights, and testing.

Responsibilities

• Execute influencer campaigns in partnership with brand/product teams to drive approach and outcomes.
• Source, evaluate, and pitch influencer talent meeting brand guidelines and objectives.
• Develop influencer briefing materials for compelling, ownable content.
• Support contracts and content approvals with Legal and Compliance to ensure regulatory alignment.
• Track campaign performance, create reporting, and apply learnings to future campaigns.
• Collaborate with media and performance teams to develop influencer assets for paid social.
• Support hosting influencers at SoFi events to ensure a seamless partner experience.
• Coordinate travel logistics for influencers/talent as needed.

Skills

Marketing strategy

Social channels

Influencer contracting

AI in marketing

Affiliate marketing

Writing skills

Analytical skills

Emotional intelligence

Education

Undergrad degree

Tools

Impact Affiliate Platform

Job description

Jobtailor is seeking a seasoned influencer marketing professional to lead campaign strategy and talent partnerships. You will source and evaluate creators, develop compelling content briefs, and work with Legal to ensure regulatory compliance.

You will analyze campaign performance and translate insights into scalable programs. You will collaborate with cross-functional teams to optimize influencer assets for paid social, manage travel logistics, and support events to deliver outstanding partner