Influencer Relations Manager

K18 Hair; Los Angeles (CA); Remote; USD 75,000 - 95,000; Full time

Job summary

Join a forward-thinking company as an Influencer Relations Manager, where you will spearhead innovative marketing strategies and build lasting relationships with influencers. This role is central to enhancing brand awareness and engagement through strategic partnerships and community growth. You will collaborate across teams, manage campaigns, and leverage your expertise in social media to drive impactful results. If you are passionate about influencer marketing and thrive in a dynamic environment, this is the perfect opportunity to make your mark in the beauty industry.

Qualifications

• 3-4 years experience in influencer relations or social media marketing.
• Passion for influencers and social media communities.

Responsibilities

• Identify new creators for long-term partnerships to enhance brand awareness.
• Develop and execute influencer marketing strategies aligned with brand goals.

Skills

Influencer Relations

Social Media Marketing

Community Building

Communication Skills

Critical Thinking

Education

B.A. in Communications

B.A. in Marketing

Tools

G-Suite

Tribe Dynamics

Grin

Dash Hudson

Job description

At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.

Position Overview

K18 Hair is looking for an influencer relations manager to join the Consumer Engagement team. The influencer relations manager will work with the Consumer Engagement team and cross-functional partners to develop and execute comprehensive programs supporting K18 Hair's strategies. Responsibilities include managing day-to-day influencer marketing efforts, developing strategy, planning influencer/stylist events, managing relationships, and ensuring campaign goals are met.

Reporting to the director of influencer relations, this role involves external agency management, asset organization, campaigns, photo shoots, brand activations, and community building with influencers and stylists. The ideal candidate will have a deep understanding of influencer marketing, experience with creator integration into campaigns, strong relationship skills, and proficiency with measurement tools and social channels.

Responsibilities

1. Identify new creators and talent for long-term partnerships to enhance brand awareness and engagement.
2. Develop and execute innovative influencer marketing strategies aligned with brand goals and industry trends.
3. Measure and report on campaign performance and KPIs, sharing insights and recommendations.
4. Support influencer team in meeting deliverables for product launches and activations.
5. Manage Tribe Dynamics and track content performance to optimize programs.
6. Stay updated on trends to execute social-first partnerships, managing negotiations, contracts, briefs, and timelines.
7. Oversee community growth through gifting strategies to foster influencer relationships and loyalty.
8. Coordinate influencer participation and co-branded initiatives with global retailers.
9. Collaborate across teams to integrate influencer strategies into key brand moments.

Skills & Qualifications

• B.A. in Communications, Marketing, or related field.
• 3-4 years experience in influencer relations, social media marketing, community, or PR.
• Passion for influencers and social media communities.
• Proficiency with G-Suite, influencer software (e.g., Tribe Dynamics, Grin), and social media management tools (e.g., Dash Hudson).
• Excellent communication and writing skills.
• Experience in growing and scaling digital communities.
• Ability to work remotely and travel as needed.
• Critical thinking and efficient task execution.
• Strong relationship-building skills with diverse stakeholders.
• Ability to lift up to 15 pounds.

Additional Information

Salary Range: up to $95,000. The actual salary depends on experience, skills, and location.

We are an equal opportunity employer committed to diversity and inclusion. For accommodations, contact us at [e-mail].

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