Influencer Marketing Strategist - Growth & Analytics

MyFitnessPal; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

In-person connections

Flexible time off

Volunteer days off

Mentorship program

Family leave support

Wellness allowance

Recognition platform

MyFitnessPal Premium access

Learning library

DEI initiative

Healthcare benefits

401(k) match

Job summary

MyFitnessPal is seeking an Influencer Marketing Specialist to lead the Viral Automations influencer program. You will own strategy, budgeting, performance analysis, and cross-functional alignment to scale influencer efforts and deliver measurable business impact.

2+ years in influencer marketing or related digital marketing roles, with a proven ability to manage end-to-end campaigns, negotiate partnerships, and translate metrics into actionable insights.

Qualifications

• 2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles.
• Proven success in managing end-to-end influencer campaigns and partnerships.
• Strong negotiation, communication, and project management skills.
• Comfort with data and reporting – ability to translate metrics into insights and recommendations.
• Experience with influencer and social analytics preferred.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.

Responsibilities

• Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives.
• Oversee the Viral Automations influencer marketing budget, including spending appropriately compared to monthly, quarterly, and annual allocations.
• Communicate expected spend and outcomes based on historical performance and business goals.
• Partner cross-functionally to analyze influencer marketing performance (pageviews, CPMs, and PPVs) and connect results to key growth KPIs.
• Establish and maintain frameworks for influencer selection, deal structures, and partnership standards.
• Translate business goals into clear priorities, roadmaps, and resourcing plans for the Viral Automations influencer team.
• Drive process improvements, tooling decisions, and measurement evolution to improve efficiency and signal quality.
• Coach and develop team members, setting clear quality bars and performance expectations.
• Partner cross-functionally with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution.

Skills

Influencer marketing

Campaign management

Negotiation

Data analysis

Cross-functional collaboration

Job description

MyFitnessPal is seeking an Influencer Marketing Specialist to lead the Viral Automations influencer program. You will own strategy, budgeting, performance analysis, and cross-functional alignment to scale influencer efforts and deliver measurable business impact.

2+ years in influencer marketing or related digital marketing roles, with a proven ability to manage end-to-end campaigns, negotiate partnerships, and translate metrics into actionable insights.