Influencer Marketing Specialist

Advocare; Richardson (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Advocare, a health and wellness brand in Richardson, TX, seeks an Influencer Marketing Specialist to drive creator partnerships, influencer campaigns, and affiliate programs. You will manage day‑to‑day creator relationships, campaign logistics, and performance reporting in collaboration with Brand, Social, Creative, Paid Media, E‑commerce, and Legal.

You will identify and recruit influencers, coordinate outreach, briefs, seeding, content approvals, and schedules; lead negotiations on terms and

Qualifications

• 3–5 years in influencer marketing or related digital marketing roles.
• Hands-on experience with creator outreach, campaigns, approvals, and reporting.
• Strong understanding of Instagram and TikTok creator marketing platforms.
• Experience with consumer brands or CPG; health and wellness exposure a plus.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent).

Responsibilities

• Identify, research, vet, and recruit influencers aligned with brand objectives.
• Coordinate outreach, onboarding, briefs, seeding, approvals, schedules, and deliverables.
• Support activations, product launches, and creator events from planning through execution.
• Track performance, budgets, and KPIs; share insights to optimize future campaigns.

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

TikTok Shop

Amazon Creator Connections

Influencer platforms

Job description

Brand Marketing Full Time Professional Telecom Parkway, Richardson, TX, US

2 days ago Requisition ID: 1160

Job Summary and General Duties:

The Influencer Marketing Specialist supports the execution of creator partnerships, influencer campaigns, and affiliate programs that build brand awareness, generate engaging content, and drive measurable business results. Reporting to the Influencer Marketing Manager, this hands‑on role manages day‑to‑day creator relationships, campaign logistics, and performance tracking while partnering with Brand, Social, Creative, Paid Media, E‑commerce, and Legal.

Creator Partnerships & Campaign Execution

• Identify, research, vet, and recruit influencers and creators aligned with brand audiences, campaign objectives, and product priorities.
• Coordinate creator outreach, onboarding, briefs, product seeding, content approvals, posting schedules, and deliverables.
• Build strong creator relationships and support partnership negotiations, contracts, usage rights, and disclosure requirements in collaboration with the manager and Legal.
• Support influencer activations, product launches, seasonal campaigns, and creator events from planning through execution.

Affiliate & Commerce Programs

• Support day‑to‑day execution of affiliate and creator commerce programs, including TikTok Shop and Amazon Creator Connections.
• Coordinate creator recruitment, samples, affiliate communications, content delivery, and marketplace‑specific campaign needs.
• Partner with E‑commerce, Paid Media, and Social to help repurpose approved creator content across channels and support partnership ads.

Performance, Reporting & Optimization

• Track campaign timelines, creator deliverables, budgets, content usage permissions, and program performance.
• Maintain reporting on reach, engagement, content performance, traffic, conversions, affiliate sales, and other campaign KPIs.
• Share learnings, creator insights, and recommendations to improve future campaigns and identify emerging trends and partnership opportunities.

Attributes:

• Highly organized, detail‑oriented, and able to manage multiple campaigns and deadlines.
• Strong communicator and relationship builder who works well with creators and cross‑functional teams.
• Proactive, creative, curious about social trends, and comfortable in a fast‑paced, hands‑on environment.
• Analytical and results‑oriented, with a willingness to test, learn, and continuously improve.

Knowledge and Skills Preferred:

• 3–5 years of experience in influencer marketing, creator partnerships, affiliate marketing, or related digital marketing roles.
• Hands‑on experience managing creator outreach, campaigns, content approvals, and performance reporting.
• Strong understanding of Instagram, TikTok, and creator marketing; familiarity with TikTok Shop, Amazon Creator Connections, influencer platforms, and paid creator content is a plus.
• Experience with consumer brands or CPG preferred; health and wellness experience a plus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent experience.