Influencer Marketing Manager (Part-Time)

wholier; New York (NY); Remote; USD 40,000 - 70,000; Part time

Job summary

An innovative wellness brand is on the lookout for a part-time Influencer Marketing Manager to help shape their influencer program. This role is perfect for someone passionate about health and wellness, with a knack for social media. You will collaborate closely with the founder to identify and engage creators who align with the brand's values, manage partnerships, and track campaign performance. Join a forward-thinking company that values clean, plant-based essentials and aims to revolutionize the supplement industry. If you thrive in a dynamic environment and want to make a meaningful impact, this opportunity is for you.

Qualifications

• Experience in influencer marketing or a related field is preferred.
• Strong understanding of social media platforms, especially TikTok and Instagram.

Responsibilities

• Identify and maintain a pipeline of wellness and lifestyle creators.
• Manage partnerships from negotiation to content delivery.
• Monitor campaign performance and optimize future initiatives.

Skills

Influencer Marketing

Social Media Management

Content Creation

Communication

Project Management

Education

Bachelor’s Degree

Job description

wholier is a woman-owned wellness brand on a mission to transform the supplement aisle with clean, plant-based essentials that actually work. We create nutrient-rich, science-backed formulas made from ingredients you recognize—no fillers, no compromises—so more people can feel their best every day. Sold online, on Amazon, and in Whole Foods, we’re building the future of supplements for a new generation of informed, ingredient-conscious consumers.

Role Overview

Wholier is seeking a part-time Influencer Marketing Manager (15–20 hours/week) with a deep understanding of the social media landscape and a strong interest in wellness. If you stay current on content trends, understand what drives meaningful engagement, and are excited by the evolving creator economy, this role could be a great fit.

You’ll work closely with our founder to help build and scale a high-impact influencer program. From identifying aligned creators to managing partnerships end to end, your work will directly contribute to growing brand awareness, increasing traffic, and driving conversions.

What You’ll Do

• Identify Aligned Creators: Research and maintain a pipeline of wellness and lifestyle creators on TikTok and Instagram who reflect our brand values.
• Lead Outreach: Initiate and manage conversations with potential partners, building authentic and strategic collaborations.
• Manage Partnerships: Own the partnership process from negotiation and briefing to scheduling and delivery of content.
• Track, Report & Iterate: Monitor the performance of influencer campaigns and report key metrics to optimize future initiatives.
• Stay Insightful: Keep a pulse on platform trends and creator strategies to inform and improve our approach.

Who You Are

• Genuinely interested in wellness, health, and the digital content space.
• Well-versed in the social platforms that shape consumer behavior, especially TikTok and Instagram.
• An excellent communicator—clear, thoughtful, and professional in both writing and conversation.
• Highly organized, detail-oriented, and proactive in managing projects.
• Ideally based in New York, though remote candidates are welcome.
• A Bachelor’s degree and prior experience in influencer marketing or a related field are preferred.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Health and Personal Care Products

Referrals increase your chances of interviewing at wholier by 2x

Get notified about new Influencer Marketing Manager jobs in New York City Metropolitan Area.

Influencer Program Marketing Manager - Industry (contract)

Vice President, Crypto & Social Media Marketing (Remote) #ESF2966

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.