Influencer Marketing Manager - June 2025

Kommlink GmbH; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading company seeks a freelance Influencer Marketing Manager to optimize and manage paid social and influencer marketing campaigns. The role requires advising the in-house team and involves substantial engagement across various social platforms. Ideal candidates should be fluent in both German and English, with deep knowledge of social media algorithms and proven experience managing campaigns effectively.

Qualifications

• Deep understanding of social media platform algorithms.
• Operational experience in managing campaigns from setup to evaluation.
• Fluency in German and English is essential.

Responsibilities

• Advising on paid social campaigns and performance monitoring.
• Creating campaign briefs and reports.
• Testing new creators and campaign types.

Skills

Understanding of algorithms of social media platforms

Campaign optimization

Performance marketing

Fluent in German

Fluent in English

Job description

For one of our clients we are looking for a freelance Influencer Marketing Manager

Description:
The service is requested as part of paid social performance marketing . The purpose of the project is to increase the performance of paid social & influencer marketing campaigns in the mid- and lower-funnel.The service includes consulting and coordination of online paid social & influencer marketing campaigns in the mid- and lower-funnel, their ongoing performance monitoring & reporting and development of proposals for their optimization for the paid social in-house marketing team.

Specifications:

• Advising the Paid Social Team on Paid Social Campaigns
• Analysis of campaign success according to specifications using the Meta Business and TikTok Ads Manager tools
• Consulting on the optimization of existing campaigns as well as newly launched campaigns with regard to performance optimization
• Testing of new campaign ideas and setups according to specifications
• Creating promotional briefs in Excel
• Advising the Paid Social in-house team on the connection of other social media channels
• Advising the Paid Social in-house team on technical campaign tracking
• Advising the Paid Social in-house team on the definition and optimization of the technical tracking setup for the paid social channels
• Creation of campaign reports in PPT
• Testing new creators/influencers and campaign types

Must haves:

• Deep understanding of the algorithms of the social media platforms (Meta, Facebook, WhatsApp, Instagram, TikTok)
• Operational experience in setting up campaigns from start to finish (setting up, controlling, executing, adapting, optimising, evaluating)
• Experience of what advertising material for the respective platform looks like
• Fluent German
• Fluent English

CVs in German, please answer the following questions:

• Question 1: How do you go about structuring campaigns on Meta/TikTok when you are asked to set up a new performance campaign?
• Question 2: Which KPIs do you regularly monitor for operational optimization and how do you derive measures from them?
• Question 3: How do you go about scaling high-performing campaigns without losing efficiency?

Occupancy: June: 1.5 days per week, July to September: 4 days per week
Location: Remote, occasionally on site in Munich
Start: ASAP
Duration: planned until 30.09.2025