Influencer Marketing Manager

BODEN Agency; Miami, Northern (FL, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

BODEN Agency seeks an experienced Influencer Marketing Manager to lead creator programs for a portfolio of clients from concept to completion. You will build strategies, recruit creators, manage campaigns, present to clients, and mentor junior teammates.

The role is hybrid with three days in the Miami office or remote options. The ideal candidate has 5+ years in influencer marketing, strong negotiation and analytics skills, and a track record of campaigns across Instagram, TikTok, YouTube, and

Qualifications

• 5+ years of influencer marketing experience, preferably in an agency.
• 1-2 years of experience mentoring junior team members.
• Experience with multicultural audiences; Spanish is a plus.
• Proven ability to develop and execute influencer campaigns from strategy to reporting.
• Strong knowledge of Instagram, TikTok, YouTube, Facebook, and emerging platforms.
• Experience negotiating partnerships and managing creator relationships.
• Excellent presentation and client communication skills.
• Strong project management and ability to handle multiple campaigns.

Responsibilities

• Lead creator marketing strategy and execution across agency client portfolio.
• Develop influencer recommendations aligned with brand objectives and budgets.
• Recruit, negotiate with, and manage influencer relationships across programs.
• Present strategies to clients with clear rationale and vetting criteria.
• Manage campaign timelines from sourcing to launch and reporting.
• Monitor content quality and ensure alignment with brand and contracts.
• Analyze performance and present actionable client insights and recommendations.
• Stay ahead of platform trends and opportunities for innovative ideas.
• Contribute to pitches, case studies, and agency thought leadership.
• Collaborate with cross-functional teams to deliver integrated campaigns.
• Serve as day-to-day influencer marketing lead for assigned accounts.
• Mentor junior staff to develop strategic thinking and execution skills.

Skills

Influencer marketing

Campaign management

Client relations

Mentoring

Education

Bachelor's degree in Marketing/Communications/PR

Job description

Due to the exciting growth of our business, BODEN, an award-winning, independent communications powerhouse, is seeking an experienced Influencer Marketing Manager to join our team. This is a strategic, client-facing role for someone who thrives at the intersection of influencer marketing, relationship building, and campaign execution. You'll lead influencer programming from concept to completion, developing smart strategies, securing creator partnerships, managing campaigns, presenting recommendations to clients, and mentoring junior team members.

If you're passionate about social media, understand the evolving creator economy, and love building programs that drive measurable business results, we'd love to meet you.

What You'll Do

• Lead creator marketing strategy and execution across a portfolio of agency clients.
• Develop thoughtful creator recommendations aligned with brand objectives, target audiences, budgets, and campaign goals.
• Research, identify, recruit, negotiate, and manage relationships with influencers across paid, earned, and gifting programs.
• Present influencer strategies and recommendations to clients, clearly articulating the rationale behind each selection and adhering to vetting criteria.
• Negotiate partnership terms and review influencer agreements to ensure campaign expectations and deliverables are met.
• Manage campaign timelines from creator sourcing through content approvals, launch, and reporting.
• Review influencer content to ensure it aligns with campaign objectives, brand guidelines, and contractual requirements.
• Analyze campaign performance and present actionable insights and recommendations to clients.
• Stay ahead of platform updates, emerging creator trends, and new opportunities to bring innovative ideas to clients.
• Contribute to new business pitches, campaign presentations, case studies, and agency thought leadership.
• Develop influencer-focused strategies that incorporate emerging social platforms, technologies, and creative formats.
• Build and maintain strong relationships with influencers, talent managers, and industry partners.
• Collaborate cross-functionally with account, social media, PR, creative, and digital teams to deliver integrated campaigns.
• Serve as the day-to-day influencer marketing lead for assigned accounts.
• Mentor and support junior team members, helping develop their strategic thinking and execution skills.

What We're Looking For

• 5+ years of influencer marketing experience, preferably within an agency environment.
• 1-2 years of experience managing or mentoring junior team members.
• Experience and knowledge of multicultural industry (Spanish speaking is a plus)
• Proven experience developing and executing influencer campaigns from strategy through reporting.
• Strong understanding of influencer marketing across Instagram, TikTok, YouTube, Facebook, and emerging social platforms.
• Experience negotiating influencer partnerships, reviewing contracts, and managing creator relationships.
• Excellent presentation and client communication skills with the ability to confidently lead conversations.
• Strong analytical skills with experience translating campaign performance into meaningful client insights.
• Highly organized with exceptional project management skills and the ability to manage multiple campaigns simultaneously.
• A proactive, collaborative mindset and the ability to work independently in a fast-paced agency environment.
• Passion for social media, influencer culture, and staying ahead of industry trends.
• Experience working with CPG, food & beverage, lifestyle, franchise, technology and/or health and wellness is a plus.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred.
• Ability to work a hybrid schedule with three days per week in our office (Miami) or remote options are available

Why BODEN

BODEN is an independent, award-winning agency known for building culturally fluent campaigns across sports, entertainment, technology, health & wellness and lifestyle brands. As Adweek and PRWeek Agency of the Year, we believe the best work happens where diversity, culture, creativity, and community intersect.