Influencer Marketing Lead — Build Creator Programs & Events

Shein Group; Northern, Los Angeles (KY, CA); Hybrid; USD 78,000 - 128,000; Full time

Benefits offered by this job

Health Savings Account

Flexible Spending Accounts

Life/AD&D insurance

Disability insurance

Voluntary benefits

401(k) with match

Paid time off

Free weekly lunch

Dog-friendly office

Gym access

Annual holiday party

Event invitations

Daily office snacks

Job summary

SHEGLAM, based in Los Angeles, seeks a full-time Influencer Marketing Manager to partner with the Global Influencer Marketing team, driving influencer strategies that build creator communities and brand affinity. You will lead paid campaigns, gifting, and creator events while nurturing long-term relationships and measuring ROI.

The ideal candidate has deep social/digital fluency, 5+ years in influencer marketing, and a track record with beauty brands and creator networks. Travel may be required.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years in influencer marketing.
• Experience with beauty brands and influencer networks.
• Strong understanding of trends and platform updates.
• Excellent written and verbal communication skills.
• Strong relationship-building skills.
• Experience leading projects and mentoring is a plus.
• Highly organized in a fast-paced environment.
• Proficient in Microsoft Office.

Responsibilities

• Partner with Global Influencer Marketing to develop NA influencer strategies, focusing on VIP/mega creators.
• Identify and nurture relationships with talent, managers, and agency partners for coverage and advocacy.
• Lead end-to-end paid influencer campaigns: sourcing, outreach, coordination, contracts, budget, reporting.
• Oversee gifting efforts: prospecting, outreach, shipping, tracking, analysis.
• Plan and execute offline influencer events with cross-functional teams.
• Analyze influencer and campaign performance to inform decisions.
• Provide direction and mentorship on key projects.
• Create region/campaign briefs for marketing efforts.
• Identify new programs and opportunities for creator engagement.

Skills

Influencer marketing

Beauty brand experience

Relationship building

Project leadership

Communication skills

Travel willingness

Education

Bachelor’s degree or equivalent

Tools

MS Office

Job description

SHEGLAM, based in Los Angeles, seeks a full-time Influencer Marketing Manager to partner with the Global Influencer Marketing team, driving influencer strategies that build creator communities and brand affinity. You will lead paid campaigns, gifting, and creator events while nurturing long-term relationships and measuring ROI.

The ideal candidate has deep social/digital fluency, 5+ years in influencer marketing, and a track record with beauty brands and creator networks. Travel may be required.