Influencer Marketing Coordinator (TikTok) Remote

Truvani; Nashville (TN); Remote; USD 50,000 - 80,000; Full time

Job summary

An innovative health and wellness brand is seeking an Influencer Marketing Coordinator to join their dynamic team. This role offers the chance to shape brand collaborations and drive impactful influencer strategies. You will work closely with the marketing team to grow the influencer program, ensuring alignment with the company's mission of promoting clean ingredients. If you are passionate about social media, have a knack for identifying trends, and thrive in a collaborative environment, this position is perfect for you. Join a movement that is not just about products, but about making a positive impact on people's lives.

Benefits

Health and 401k benefits

Remote Work Stipend

Education Stipend

Paid time off

Paid holidays

Monthly Store Credit

Full autonomy over work environment

Qualifications

• 3+ years in Influencer Marketing with proven success.
• Strong understanding of TikTok, Instagram, and YouTube.
• Excellent multitasking and organizational skills.

Responsibilities

• Support execution of Influencer Marketing activities.
• Track influencer analytics and manage relationships.
• Identify emerging trends and opportunities.

Skills

Influencer Marketing

Social Media Management

Content Planning

Negotiation Skills

Trend Analysis

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Excel

Google Drive

Asana

Slack

Social Media Analytics Tools

Job description

WHO WE ARE & WHAT WE DO

Truvani is a health and wellness brand that has one clear mission: create products people use in their daily lives with CLEAN ingredients. Many companies claim it. We actually mean it.

If you have a passion for wellness, and making a positive impact on people's lives, we want YOU! We're not just a company; we're a movement. So, if you're ready to blend your talents with our mission, it’s time to swipe right on your dream job.

Do you dream in filters and live for the thrill of finding the next big creator? If you've ever wondered what it's like to shape the future of brand collaborations and transform influencers into trendsetters, then we have the pixel-perfect opportunity for you.

We’re seeking an enthusiastic, socially driven Influencer Marketing Coordinator to support our marketing team.

The ideal candidate is collaborative, resourceful and willing to roll up their sleeves to help Truvani’s influencer strategy come to life + flourish. This role will take initiative by growing our influencer gifting program, in addition to sourcing new talent that reflects our diverse audience.

ABOUT YOU

• Passionate about the influencer landscape.
• You are a great balance of organized and creative.
• Strong understanding of Instagram, TikTok and Youtube.
• Ability to evaluate engagement & brand fit of content creators.
• Self-starter who can work independently and great within a team.
• You have a “get it done” attitude. No task is too big (or too small) for you!
• You are strong at multitasking, managing multiple projects and various priorities at once.
• Above all, you’re positive and inspired by Truvani and our mission.

THE OPPORTUNITY

• In partnership with our Director of Influencer Marketing, you’ll support in the flawless execution of Influencer Marketing & Partnership activities.
• Support the growth of the influencer program(s) into a key brand & business driver, with measurable impact across reach & impressions as well as traffic & sales goals.
• Proactively identify emerging, impactful opportunities with new and existing partners and platforms.
• Track and maintain influencer and partnership analytics to support various team objectives and initiatives.
• Keep on top of emerging social trends, platforms, technologies, and influencers in the market.
• Support the ongoing development and execution of the Truvani’s influencer gifting program.
• Support the Director with data pulls and report analysis.
• Own KPI reporting for Influencer Marketing on a weekly, monthly and quarterly basis.
• Work closely with the Social Media team and other marketing channel owners to ensure Influencer content is integrated into brand campaigns and storytelling where relevant.
• Support with social media community engagement on TikTok platform.
• Liaise with cross-functional teams to ensure timely execution of all partnership campaign activities and product seeding.
• Continuously monitor partnership and influencer mentions and competitor analysis while managing internal reporting of partnership campaigns.
• Attend meetings and support in note taking, follow-ups and deliverables.

WHAT YOU BRING TO THE TEAM

• 3+ years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred.
• 3+ years proven experience managing + growing brand presence on TikTok.
• 3+ years relevant experience in Digital, Content or Brand Marketing including social media and community management.
• Strong creative and visual sense, with the ability to source engaging content tailored for TikTok's format and audience.
• Demonstrated understanding of the influencer marketing landscape on channels such as TikTok, Instagram and YouTube.
• You have your finger on the pulse of pop & internet culture, and love to quickly identify trends and act on them.
• Highly organized, with strong attention to detail.
• Familiarity with social media analytics tools.
• Excellent communication skills to collaborate effectively with cross-functional teams and manage influencer relationships.
• Expertise in Microsoft Excel, Google Drive, Asana and Slack (an asset).

This position is not for you if:

• You don’t like social media or keeping up with digital trends
• You’re not customer focused
• You don’t have a passion for growth
• You have a hard time working independently
• You don’t like marketing, sales, technology or being the best
• You don’t have a passion for the health and wellness industry
• You have no sense of humor

BENEFITS & PERKS

• This is a full-time virtual position working with our virtual team. You’ll have full autonomy over where you work, what you wear and which pet sits at your feet
• Health and 401k benefits offered after 60 days
• Remote Work Stipend
• Education Stipend
• Paid time off and paid holidays
• Monthly Truvani Store Credit
• Position is available immediately and will remain open until filled
• This is a permanent position with an opportunity to grow within the company (so we would like to hire someone that is awesome and is excited about being a part of our team).