Influencer Lead

Bogg Bag Inc.; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Bogg Bag Inc. is seeking an Influencer Lead / Manager to own our creator partnerships and run the TikTok Shop Creator Program end to end. This hands-on, high-output role thrives on creator culture and spotting rising talent before they break through.

You will manage the full lifecycle from sourcing and outreach to negotiation, content review, and performance analysis, collaborating with performance marketing, social, and creative teams to align influencer content with paid and organic strategy.

Qualifications

• 3-5 years of experience in influencer marketing or creator partnerships.
• Direct experience running or involvement in a TikTok Shop Creator Program or affiliate program.
• Proven ability to write compelling outreach pitches that stand out.
• Strong organizational and multitasking skills to manage many creator relationships.
• Self-starter with keen sense of internet culture and trends.
• Excellent written communication and negotiation skills.
• Experience using influencer marketing software for sourcing, outreach, and tracking.
• Familiarity with TikTok Creator Marketplace, GRIN, Aspire, or CreatorIQ is a plus.

Responsibilities

• Identify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms.
• Use influencer marketing software to manage sourcing, outreach, and relationship tracking at scale.
• Manage a growing pipeline of creator relationships from first DM to long-term ambassador.
• Negotiate rates and deliverables directly with creators and talent agencies.
• Stay ahead of trends to identify creators and concepts before they peak.
• Own and run TikTok Shop Creator Program from recruiting to ongoing affiliate relationships.
• Set commission structures, seeding strategy, and creator incentives to drive GMV.
• Monitor the Creator Marketplace daily to identify high-potential creators.
• Track program performance and report on what’s working.
• Develop original creative concepts for seasonal launches and collaborations.
• Brief creators clearly while preserving their authentic voice.
• Review creator content for brand fit and performance potential before launch.
• Evaluate content performance for paid and organic channels.
• Secure rights to enable content for paid amplification.
• Collaborate with performance marketing, social, and creative teams.

Skills

Influencer marketing

Creator partnerships

TikTok Shop

Negotiation

Content development

Analytics

Project management

Communication

Tools

Influencer marketing software

GRIN

CreatorIQ

Aspire

Job description

Bogg Bag is looking for an Influencer Lead / Manager to run our creator partnerships and own our TikTok Shop Creator Program end to end. This is a hands‑on, high‑output role for someone who lives and breathes creator culture — you know what makes a video stop the scroll, you can spot a rising creator before their engagement blows up, and you're just as comfortable negotiating a rate as you are dreaming up a concept for a summer beach‑tote campaign.

You’ll sit at the intersection of influencer marketing and TikTok Shop commerce, managing the full creator lifecycle — sourcing, outreach, negotiation, briefing, content review, and performance tracking — while helping shape the creative direction of our campaigns.

What You’ll Do

• Identify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms who fit Bogg Bag’s brand and audience
• Use influencer marketing software to manage sourcing, outreach, and relationship tracking at scale
• Manage a growing pipeline of creator relationships, from first DM to long‑term ambassador
• Build and maintain strong working relationships with creator management teams and talent agencies, negotiating rates and deliverables directly with them
• Stay ahead of trends, sounds, formats, and cultural moments to identify creators and concepts before they peak

TikTok Shop Creator Program Management

• Own and run Bogg Bag’s TikTok Shop Creator Program, from recruiting new creators to managing ongoing affiliate relationships
• Set and adjust commission structures, sample/product seeding strategy, and creator incentives to drive GMV
• Monitor the Creator Marketplace daily to identify and activate high‑potential creators
• Track program performance (GMV, content volume, conversion, creator retention) and report on what’s working

Campaign & Content Development

• Develop original creative concepts for seasonal launches, collabs, and always‑on content (you’ll work closely with the team on drops and new product releases)
• Identify high‑performing content and creators, and iterate off of what’s working to fuel new concepts and briefs
• Brief creators clearly while leaving room for their authentic voice
• Review and provide feedback on creator content to ensure brand fit and performance potential before it goes live
• Evaluate creator content and performance data to identify what will translate well across paid channels
• Secure whitelisting/creator paid usage rights to enable content for paid social amplification
• Partner cross‑functionally with performance marketing, social, and creative to align influencer content with paid media and organic strategy

Operations & Reporting

• Build and maintain organized systems (trackers, calendars, briefs) to keep a fast‑moving program running smoothly
• Own regular reporting on influencer and TikTok Shop program performance (GMV, ROI, engagement, top creators) for leadership
• Analyze campaign and program performance, turning data into recommendations for what to scale, cut, or test next

What You Bring

• 3-5 years of experience in influencer marketing, creator partnerships, or social/affiliate marketing — ideally at a DTC or consumer brand
• Direct experience running or involvement in a TikTok Shop Creator Program or affiliate program
• A track record of creative, effective influencer outreach — you can write a pitch that stands out in a crowded DM inbox
• Strong organizational chops — you can juggle dozens of creator relationships, deadlines, and deliverables without dropping the ball
• A self‑starter mentality — you spot opportunities and act on them without waiting to be told
• Sharp instincts for internet culture, trends, and what makes content actually perform (not just look good)
• Excellent written communication, negotiation, and relationship‑building skills, including experience working directly with creator management teams and agencies
• Experience using influencer marketing software for outreach, tracking, and relationship management
• Ability to identify high‑performing content and translate those learnings into new concepts and briefs
• Understanding of paid social performance and what organic creator content is likely to succeed when whitelisted or boosted
• Comfortable pulling together clear, digestible reporting for management on program and campaign performance
• Familiarity with creator/affiliate platforms (TikTok Creator Marketplace, GRIN, Aspire, CreatorIQ, etc.) is a plus