Influencer & Creator Marketing Manager

Artisan Council; New York (NY); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health, Dental, Vision Insurance

401K and 401K matching

Unlimited PTO (after 6 months)

Hybrid and flexible work environment

Annual Company Retreat

Summer Fridays all year

Job summary

Artisan Council, a boutique NYC-based digital marketing agency, seeks an Influencer & Creator Marketing Manager to design strategic influencer campaigns for diverse clients and manage cost-efficient, high-performing Creator programs. You will drive initiatives from strategy to execution, maintain an influencer network, and push for measurable ecommerce results.

Reporting to the Director of Social Media & Influencer Marketing, you will develop timelines, budgets, and campaigns, analyze

Qualifications

• Exceptional understanding of consumer online behavior, trends and market analysis.
• Experience with a range of Content Management Systems and ability to learn new systems.
• Excellent analytical and quantitative skills with strong understanding of web analytics and ROI.
• Excellent written, verbal and visual communication skills.

Responsibilities

• Oversee ongoing influencer and creator marketing campaigns for multiple clients.
• Drive influencer campaigns to boost ecommerce sales from strategy to execution.
• Source influencers/creators and craft strategic proposals.
• Maintain communications with influencers and creators to the Artisan Council network.
• Negotiate budgets and fees; manage contracts and approvals.
• Build relationships with brands and host events or meetups.
• Analyze results and present insights to leadership and clients.

Skills

Influencer marketing

Campaign management

Budget management

Negotiation

Networking

Analytics

Social media trends

Communication

Research

Tools

Google Docs

Google Sheets

Microsoft Office

Adobe Creative Cloud

CMS platforms

Job description

Artisan Council, based in downtown NYC, is a boutique digital marketing agency empowering progressive brands in the constantly evolving social and digital landscape. Our team believes in the power of stans and fans and aims to build brand loyalty through community involvement and engagement. AC believes that having an informed community of diverse voices is the key to making an impact in today’s ever-changing world of social media and content. AC’s team members are passionate about diversity, community, content, culture, innovation, and trying things first! We’re looking for people who share our passion, for people who live and breathe beauty and lifestyle, have exceptional research, communication, and creative thinking skills, and take an empathetic approach to everything they do and enjoy helping others succeed.

Artisan Council is seeking a hardworking, creative and analytical Influencer & Creator Marketing Manager, to devise strategic influencer campaigns that drive measurable results for Artisan Council’s impressive client roster, and manage cost-efficient, high-performing Creator Marketing programs and campaigns. You will bring constant innovation and forward thinking to the table, be goal and client KPI driven, and a team player, and live, sleep and breathe everything social media trends (especially TikTok) and pop-culture. You will be outgoing, extremely personable, and should have an existing network of creative, interesting and diverse influencers and content creators.

Reporting to the Director of Social Media & Influencer Marketing, you will be an integral part of a dynamic team in a role that touches various aspects of marketing: strategy, creative briefs, analysis, as well as relationship and account management. In this role you will develop and execute marketing initiatives, create/oversee campaign timelines, create and manage budgets, and help ensure overall client satisfaction.

This role will be remote, but if you are based in New York City, you will have access to the Artisan Council office, located in downtown NYC.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our mission is to create a happy, safe, considerate and inspiring work environment for all.

What will you be responsible for?

• You will oversee the ongoing strategic development, execution, management and measurement of Influencer Marketing and Creator Marketing campaigns for several clients.
• You will drive all influencer marketing campaigns to efficiently drive ecommerce sales, from strategy and planning to execution.
• You will own sourcing and strategic proposals for influencer and creators for varied campaigns.
• You will own, and handle regular and consistent communications with existing and new influencers and content creators to the Artisan Council Influencer Network.
• You will negotiate and set appropriate budgets.
• You will develop relationships with individuals and brands, including hosting digital and in-person meetups and other relationship building events.
• You will pitch outgoing opportunities to brands based on talent needs.
• You will keep informed of industry trends, events and deals.
• You will consistently explore opportunities to develop existing clients and participate in new program pitches and presentations.
• You will execute new & exploratory use-cases for Artisan Council (i.e. live-streaming campaigns, podcasts, clubhouse activations, etc.), with the strategic guidance of the Senior Manager.
• You will provide insight and research new talent.
• You will liaise with key members of the marketing team to create strategic marketing calendars.
• You will transform influencer campaign data into actionable insights, and provide accurate interpretation and consistent reporting of data on campaign/promotion results to share with the leadership team.
• You will provide valuable insights and reporting for monthly and campaign reports, and present them.
• You will present results and actionable insights to clients, and successfully take action on those insights.
• You will create strategic campaign proposal decks.
• You will manage client requests and prioritize with business needs; conduct ad hoc analysis as needed.
• You will propose large scale deals, negotiate influencer and creator fees and complex partnership contracts.
• You will liaise with clients and attend off-site meetings.
• You will contribute to the #ACGivesBack program - once a year, you will be asked to train selected non-profits in your area of expertise, utilizing your skills for better.
• You will contribute to Artisan Council’s Social Channels, by contributing key campaign information from your client work throughout the year.

What kind of skills should you have?

Please note carefully. Applicants without this experience will not be considered.

• Exceptional understanding of consumer online behavior, trends and market analysis.
• Working knowledge of Google Docs, Google Sheets, the Office suite and Adobe suite.
• Experience with a range of Content Management Systems, and the ability to learn new systems.
• Excellent analytical and quantitative skills, with very strong understanding of web analytics, marketing analytics & ROI.
• Excellent written, verbal and visual communication skills
• Values are: critical, team effort, commitment to excellence.
• Extensive familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
• Excellent analytical skills, and experience with Google Analytics and email marketing analytical tools.
• Knowledge of and passion for technology, media, cultural & content trends; values and contributes to team brainstorms & conversation.
• Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives.
• Outgoing, personable and ability to work on the fly.
• Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines.
• Willing to work nontraditional hours, independently, remotely, and go above & beyond where necessary.
• Understanding of overall commercial business practices, trading terms and conditions.
• Health, Dental, and Vision Insurance
• 401K and 401K matching
• Unlimited PTO (after first 6 months)
• Hybrid and flexible work environment
• Additional Training
• Annual Company Retreat
• Summer Fridays are available all year long