Influencer/Creator Marketing Manager

Jobtailor; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor seeks a Senior Director of Influencer Marketing to lead strategy, development, and optimization of influencer programs that align with brand goals and business objectives.

You will build and scale a best-in-class creator ecosystem, manage cross-functional teams and agency partners, and deliver social-first content at scale across channels, while measuring impact on awareness, consideration, and revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent training.
• Seven years of influencer/creator and/or social media experience.
• Deep SME knowledge within marketing, social media and influencer disciplines.
• Ability to lead complex projects and a team of professionals.
• Strong analytical and problem-solving skills.

Responsibilities

• Lead strategy, development, execution, and optimization of influencer and creator marketing programs.
• Build and scale creator ecosystem driving measurable business impact across the consumer journey.
• Champion an always-on creator content ecosystem through strategic influencer partnerships.
• Deliver authentic, relevant, social-first content at scale.
• Establish influencer marketing as a critical growth driver and efficient marketing channel.
• Lead multiple concurrent social media and/or influencer marketing campaigns and programs.
• Oversee content calendars, creative processes, legal/compliance/risk reviews, paid media strategies, measurement, and reporting.
• Scale brand and company awareness across social media channels.
• Ensure brand visual and voice consistency, including in multicultural campaigns.
• Develop and deploy plans to evolve, grow, and optimize channel presence and engagement.
• Recommend innovative social media and influencer marketing tactics and technology solutions.
• Build and maintain partnerships with senior marketing and enterprise leaders, social channels, and agency partners.

Skills

Influencer marketing

Social media strategy

Leadership

Agency collaboration

Content optimization

Analytics

Crisis management

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

• Lead strategy, development, execution, and optimization of influencer and creator marketing programs supporting brand and business objectives
• Build and scale a best-in-class creator ecosystem driving measurable business impact across the consumer journey
• Champion an always-on creator content ecosystem through strategic influencer partnerships
• Deliver authentic, relevant, social-first content at scale
• Establish influencer marketing as a critical growth driver and efficient marketing channel
• Demonstrate how creator-led content can accelerate speed-to-market, improve content efficiency, and drive engagement, consideration, conversion, and revenue growth
• Lead a team, including agency partners, developing and executing social media strategies
• Deliver strategies for media planning, audience targeting, channel mix, creative, optimization, measurement, and reporting
• Lead multiple concurrent social media and/or influencer marketing campaigns and programs
• Oversee content calendars, creative processes, legal/compliance/risk reviews, paid media strategies, measurement, and reporting
• Scale brand and company awareness, consideration, and conversion across social media channels
• Ensure brand visual and voice consistency, including in multicultural campaigns
• Develop and deploy plans to evolve, grow, and optimize channel presence and engagement
• Recommend innovative social media and influencer marketing tactics, initiatives, and technology solutions
• Build and maintain partnerships with senior marketing and enterprise leaders, social media channels, and agency partners
• Lead end-to-end crisis and incident protocol responses when needed

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Seven years of related influencer/creator and/or social media experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
• Sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated analytical skills and ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective
• Knowledge of the industry's competitive landscape and understanding of market and regulatory factors shaping the industry
• Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, and YouTube
• English language fluency required
• Financial services or related industry experience preferred
• Integrated marketing and digital marketing experience preferred
• Multi-cultural marketing experience preferred
• Experience delivering national and/or global social media and influencer marketing campaigns preferred

Core Competencies

Demonstrates expertise in leading influencer and creator marketing strategies that drive measurable business impact, while managing complex social media campaigns and fostering partnerships across various channels. Proficient in optimizing content for engagement and conversion, with a strong understanding of market dynamics and organizational strategies.