Influencer Campaign Coordinator

Gamesight, Inc.; United States; Remote; USD 55,000 - 60,000; Full time

Job summary

A gaming technology company is seeking an Influencer Campaign Coordinator to manage and execute influencer marketing campaigns across platforms like Twitch and YouTube. Ideal candidates should possess a strong understanding of the gaming space and excellent communication skills. This remote position offers an annual salary range of $55,000 to $60,000, alongside benefits including flexible vacation and medical coverage.

Benefits

Medical, dental & vision coverage

Flexible vacation and unlimited sick leave

401k with 3% matching

Budgets for learning and working from home

Casual work environment with virtual activities

Qualifications

• Experience in a customer-facing role preferred.
• Ability to thrive in a fast-paced environment.
• Willingness to set realistic deadlines with customers.

Responsibilities

• Execute influencer marketing campaigns from start to finish.
• Project manage campaign execution to ensure deliverables are met.
• Deliver end-of-campaign analytics and reports.

Skills

Familiarity with video games

Deep understanding of Twitch and YouTube

Excellent communication skills

Exceptional organizational skills

Solution-oriented mindset

Job description

Overview

Gamesight empowers the industry’s top game makers through data, technology, and experiences. We build technology to help kickass games find commercial success by empowering publishers with data to understand their community, players, and game performance. We specialize in Measurement & Attribution, Influencer Activations, Creator Programs, and Creator-Led Playtests, tailored to meet the needs of each game at every stage of its lifecycle.

Experienced Influencer Campaign Coordinators are expected to jump in and drive momentum. We are looking for doers and problem solvers who can manage influencer campaigns from discovery to outreach and negotiation to monitoring go-live and deliverables. You will support the entire process of running multiple influencer marketing campaigns, own campaign completion, and collaborate with sales, marketing, and operations teams. You will own the end result despite variables, using our proprietary Gamesight platform to run campaigns at scale. You will communicate with creators and agency representatives across tools such as email, Skype, Discord, WeChat, WhatsApp, Telegram, Slack, Twitter, Basecamp, and BlooshChat. BlooshChat is not real; the rest are real, and you will receive direct messages on these channels.

Ultimately, you’ll work with gaming companies to plan and manage influencer campaigns on Twitch, YouTube, Facebook, TikTok, and more. This position is a Level 2 role on the Gamesight Leveling Framework and requires professional experience with transferable skills. Details on expectations for Level 2 roles can be found here.

What you’ll do

• Execute influencer marketing campaigns from start to finish by identifying project needs, building the workback schedule, and creating a statements of work (SOW).
• Work with the data team to make creator recommendations and enhance campaign pitches.
• Ideate creative concepts, research products and markets, and determine what ideas will be most successful.
• Approve the strategy and creator recommendations and set clear expectations with customers.
• Project manage campaign execution to contract creators, ensure deliverables are met, keep Google Sheets updated, and complete required processes. Ensure creators go live on time and fulfill requirements (stream time, panel images, overlays, social copy, talking points, etc.).
• Deliver end-of-campaign analytics where applicable; immediately flag issues or changes as they surface.
• Coordinate with the Gamesight team to inform customers of progress and remove roadblocks.
• Build the End-of-Campaign (EOC) report, analyze performance, and conduct post-mortems to improve future campaigns.
• Take responsibility for campaign outcomes and maintain a strong understanding of the creator community to inform strategy.
• Collaborate with customer teams to provide creative activation ideas.
• Recruit and mobilize thousands of influencers to promote our customers’ games.
• Build, own, and organize communications and relations with influencers and maintain our influencer network dashboard.
• Learn content styles on YouTube, TikTok, Twitch, and other platforms, including the economics of influencer marketing.

Who you’ll work with

• You’ll report to the Head of Influencers and work with Influencer Campaign Managers, Influencer Campaign Coordinators, and other supporting staff to plan and execute campaigns.
• Collaborate with teammates to ensure campaigns are successful, even if they are not directly yours.
• Join customer-facing syncs, provide daily updates on campaign progress, and deliver detailed reporting.
• Partner with Account Executives as the main point of contact between Gamesight and customers; regularly sync, consult on decisions, and present a united front when roadblocks arise.
• Work closely with Data Analysts to generate talent discoveries and post-campaign reporting for customers.
• Collaborate with Developers, Marketing, and Solutions Engineers to provide product feedback and create collateral or automation as needed.

Requirements

• Familiarity with and love of video games, the gaming industry, and content creation.
• Deep understanding of Twitch, Twitter, YouTube, TikTok gaming spaces, trends, and influencers.
• Experience in a customer-facing role and/or at a game development studio.
• Excellent communication and accountability; proactively update stakeholders and take ownership of successes and areas for improvement.
• Ability to thrive in a fast-paced, dynamic environment and juggle multiple responsibilities while delivering consistent results.
• Desire to grow, improve, innovate, and iterate on skills, processes, systems, and the product.
• Willingness to set boundaries and avoid overworking; set realistic deadlines and expectations with customers.
• Exceptional organizational skills to ensure campaigns run smoothly and meet key milestones.
• Solution-oriented mindset with resourcefulness in addressing challenges.
• Eagerness to learn and explore new areas in the field.

Nice to haves

• Previous experience in campaign management, video game brand management, creative activations, and/or influencer marketing.
• Active social media presence (Discord, Twitch, or TikTok).
• Fluent in multiple languages.

Success in 30 days

• Know Gamesight policies, guidelines, teams, and roles.
• Access and effectively use all tools and resources required within Gamesight’s processes.
• Understand Gamesight’s methodology for influencer campaigns, creator programs, and community-building.
• Understand consoles and capabilities related to influencer campaigns and how to execute campaigns via the Gamesight dashboard.
• Identify what constitutes a successful campaign.
• Successfully run one or more influencer campaigns from discovery to end-of-campaign reporting following correct procedures.

Why Gamesight?

• Gamesight helps publishers build strong communities, engage the right influencers, and measure marketing performance against sales and installs.
• Work with a team that gets things done in a flexible and independent environment.
• Collaborate with major game developers and publishers to launch successful games.
• Work with top gaming influencers and communities that make games great.
• Perks include medical, dental & vision coverage, flexible vacation and unlimited sick leave, 401k with 3% matching, and budgets for learning, gaming, and working from home.
• Casual and remote work environment with virtual game nights and community activities.

Gamesight’s Principles

Gaming is our core; we live and breathe gaming, solving customer needs with data and marketing expertise, while enjoying what we do.

Our customers’ growth is our obsession; we strive to exceed expectations and build long-term partnerships.

Data is our magic; we innovate in data analytics to transform businesses and influence the games industry.

Teamwork makes the dream work; we value diversity and collaboration, building trust to move quickly and learn from setbacks.

Equal Opportunity

We are an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Our Interview Process

• Submit your application and answer a few questions.
• Initial Interview: 30 minutes with our Chief of Staff.
• Practical Interview: 60 minutes with the hiring manager and a small task.
• Peer Interview: 45-60 minutes with two peers.
• Final Interview with Gamesight’s CEO: 30-60 minutes.

We value diversity and welcome applicants from many regions; however, only candidates eligible to work in the United States will be considered for full-time employment. If you do not have authorization to work in the United States, we may offer you the opportunity to work as an independent contractor.

If you experience issues applying, please email [e-mail] to connect with the recruiter for this position.

Pay range: 55,000 - 60,000 USD per year (Remote in North America).